Wix and Squarespace have both long been established as two of the best website builders on the market. But with AI now playing an increasingly important role in the website building process, which one gives you the most AI power?
Wix AI launched in 2024, providing enhancements over its earlier version, Wix ADI, in the form of more design and content creation features. The platform uses a chat system to collect information on the business and goals of the user to create a full site with custom layouts, images, and content that fits the brand image. Wix AI’s biggest strength is making the website building process easier while still enabling users to make changes with its powerful editor.
Squarespace also raised the bar with the launch of Blueprint AI in 2024 during the annual Squarespace Refresh event. The process takes five steps and enables users to create a custom website from scratch by choosing pre-existing options and styles.
Blueprint AI listens to the user’s design choices and brand information and then creates a customized website, striking a balance between automation and personalization. The system offers well-designed design suggestions, such as layouts, typography, and color schemes, enabling users to more easily enter their creative vision or brand image.
As we enter 2025, Wix AI and Squarespace Blueprint are emerging as leading players in AI website creation. Wix leverages its extensive experience in website creation to offer more AI tools, whereas Squarespace Blueprint is looking to offer a more design-centric AI experience. The race to become the best AI website builder is fueling fresh innovation in the space, pushing the boundaries of what can be achieved with automated web design.
Wix AI is an advanced website builder that uses artificial intelligence to create custom websites. It offers a chat-based interface for easy site creation and provides a wide range of AI-powered tools for content generation, design, and marketing.
For
- Comprehensive AI-powered feature set
- Intuitive chat-based interface
- Extensive customization options
- Robust e-commerce capabilities
- Seamless integration of AI tools
Against
- Limited template access
- Higher-tier plans for coding
- Learning curve for advanced features
- Storage limitations on lower plans
- Overwhelming options for some users
Squarespace Blueprint is an AI-guided website design system that helps users create custom websites quickly. It offers a five-step process for building a site, providing curated layout and styling options based on user preferences and brand identity.
For
- Streamlined five-step design process
- Professional, design-focused templates
- Consistent brand identity integration
- User-friendly interface
- Strong emphasis on aesthetics
Against
- Fewer AI tools than competitors
- Limited customization compared to Wix
- Less extensive e-commerce features
- Fewer template options overall
- AI-generated designs can be basic
|
Feature |
Wix AI |
Squarespace Blueprint |
|---|---|---|
|
User Interface |
Chat-based experience |
Five-step guided process |
|
Design Customization |
Offers multiple designs to choose from |
Provides layout and styling options |
|
Content Generation |
AI-powered text creation for various site elements |
AI-generated copy for website sections |
|
Image Selection |
AI-powered image suggestions and editing |
Curated image selection through Unsplash integration |
|
SEO Tools |
AI Meta Tag Creator for title tags and meta descriptions |
AI-generated SEO page titles and descriptions |
|
E-commerce Capabilities |
Automatically sets up online stores |
Supports product pages and e-commerce features |
|
Mobile Responsiveness |
Generates mobile-friendly, responsive websites |
Automatically creates responsive designs |
|
Branding Tools |
AI-powered business name generator and brand identity features |
Brand Identity tool for consistent voice across content |
|
Blogging Features |
AI tools for blog post creation |
AI-assisted blog post drafting and editing |
|
Email Marketing |
AI-powered email campaign creation |
AI-generated email copy |
|
Pricing |
Ranges from $17 to $159 per month (billed annually) |
Ranges from $16 to $52 per month (billed annually) |
|
Free Trial |
14-day free trial available |
14-day free trial available |
|
Template Access |
Limited access to template library in AI version |
Access to professionally designed templates |
|
Coding Capabilities |
Supports custom code on higher-tier plans |
Allows custom code injection on Business plan and above |
|
Additional AI Features |
AI tools for product descriptions, video trailers, and website analytics |
AI-powered layout adjustments and design recommendations |
Wix AI vs Squarespace Blueprint: Features
Wix offers a full package of AI tools that assist with a lot of the creation and upkeep of websites. It can generate a fully functional website based on what users input, such as custom layouts, images, and text. Plus, Wix’s AI features do more than just build the site. It offers an AI text creator for creating various types of content, an AI image creator and editor, and AI tools for SEO. The site also offers AI features for online sales, such as product suggestions and support chatbots.
How these features work is also pretty impressive. The AI text creator, for instance, is a chat-like interface that generates custom content based on the brand’s style and what the user desires. The section creator allows users to add new sections to their site by just describing what they want while the AI generates appropriate design, content, and images. These features are extremely beneficial since they allow for easier creation of a website and offer high-quality results with minimal effort.
Squarespace Blueprint, while it lacks as many AI features as Wix, still offers robust tools for building websites. It questions users about their business and brand identity, then generates a full website based on what they require. Squarespace also offers AI tools for SEO, such as generating AI-generated page titles and descriptions, and an AI writer for generating SEO-friendly content.
Blueprint is, however, more design-focused. It provides useful design recommendations, such as layouts, fonts, and colors. This is also true of Squarespace’s online shopping features, which are integrated seamlessly into the overall design of the site. Squarespace may not have as many AI features as Wix, but its features are well-designed and of high quality, particularly for those who are design-oriented.
Comparing the two, Wix has more AI features, which span a wider range of activities involved in building and maintaining a site. Squarespace Blueprint has fewer features, but is incredibly strong on design. Both are excellent value, with Wix having more features and options for AI enthusiasts.
Wix AI vs Squarespace Blueprint: Ease of use
Wix AI is simple to use. Its chat-based interface for the AI website builder is set up to get the user building through asking simple questions about their business and objectives. This makes it easy for even the most novice web designers. The various AI features on the site, such as the text creator and image editor, function smoothly within the interface, making it simple for the user to take advantage of these features.
Squarespace Blueprint is user experience-driven. It takes a straightforward five-step process to create a website. Users are walked through using design elements and questions about their brand. The platform’s design-driven nature, where layouts and styling are preselected, can work really well for users who are concerned with aesthetics but don’t know enough about design.
Both sites have come a long way in simplifying website creation. But Wix applies AI more fully to various facets of building and maintaining sites, which might make it a bit easier to use overall. Being able to construct and manipulate content, images, and even entire sections of a website through AI tools can be a real help to users. Yet, Squarespace’s more targeted approach might be welcome to users who are overwhelmed by too many options.
Wix AI vs Squarespace Blueprint: Customer support
Wix has customer support available 24/7 through various channels, such as email and chat. Its customer support features utilize AI, such as the AI site-chat feature, that gives rapid answers to customer queries. This makes it less reliant on human assistance for simple questions. However, some customers have complained it takes longer to find assistance for more complex issues that require a person to help.
Squarespace offers customer support through live chat and email, available between 4 am and 8 pm EST. They do offer email support 24/7, but how quickly they reply can be inconsistent, and users can experience delays during peak periods. The live chat feature particularly has been reported as being unavailable at times owing to high demand. In some instances, users have waited up to 20-25 minutes for live chat assistance, and email replies can take up to 24 hours.
Both services offer decent support features, but Wix has AI features providing faster assistance. Squarespace’s support is human-first, but users may have to be more patient due to potential delays in receiving an answer. Neither service offers additional fees for standard customer support, so it is available to all users across all subscription plans.
Wix AI vs Squarespace Blueprint: Security
Wix takes security very seriously and incorporates it into all aspects of its development process. It adheres to security best practices such as design and code reviews, threat modeling, and penetration testing to maintain the security of the platform. Wix employs robust encryption techniques such as HTTPS, TLS 1.2+, and auto SSL for data in transit, and data at rest is encrypted using AES-256 encryption. Wix also employ a high-security PCI environment that uses a FIPS 140-2-approved HSM to facilitate the highest Payment Card Industry Data Standards.
When it comes to securing the AI experience, Wix has been leading the industry. The platform employs deep learning technologies and proprietary generative models. Wix has hosted more than 200 AI and genAI models on its platform, which assist with everything from creating complete sites to generating text, image creation and optimization, and customer support.
Squarespace also employs robust security protocols. They offer SSL security on all of its plans, which protects connections between users and their sites. Squarespace also complies with several privacy regulations such as GDPR, which protects user information.
However, Squarespace’s experience with ethical and safe AI development is not as comprehensive. There appears to be an emphasis on standard security practices and compliance with industry standards. While this method performs well, it may not offer the same level of insurance against copyright and compliance issues in a more regulated future.
When we look at the two websites, Wix seems to have a better and more intelligent approach to handling security. Its long history of working with AI technology and the use of AI models throughout its platform suggests it has stronger security systems. Squarespace, though it has excellent security features, seems to use more traditional methods. For those who are serious about AI-specific security, Wix may be a better choice.
Wix contains a very wide range of AI tools that greatly enhance its core features. The AI website creator can create an entire website from scratch based on what the user is looking for, including custom layouts, images, and text. Wix also assists in creating content with tools such as the AI text creator for creating various forms of content, an AI image creator and editor, and AI SEO tools. The site includes AI tools for online shopping, such as product suggestions and AI chat for interacting with customers.
The AI text creator includes a chat-based system that lets you explain your brand voice. The AI section creator allows users to include new components in their site by simply telling the AI what they require. Wix also includes an AI Logo Maker, AI Business Name Generator, and an App Builder for creating branded mobile apps.
Squarespace, though not as rich in AI features as Wix, also includes a good collection of additional tools. The site only introduced Blueprint AI in 2024, which makes it all the more impressive. Like Wix, Squarespace also includes AI tools for SEO, including the capacity to create AI SEO page titles and descriptions and an AI writer for creating SEO-ready text.
Apart from this, Squarespace’s Design Intelligence feature lets users try out other styles using Site Themes. These themes include pre-selected colors, fonts, button styles, and more tailored to the brand. The Layout Switcher lets users view and swap out the way content is presented in a website section with a click. Squarespace also features a Brand Identity tool that tracks key business areas and uses that information to give ideas for site content and style.
When comparing the two, Wix seems to have more AI tools and add-ons for building and maintaining websites. Squarespace’s features, while fewer in number, are still well executed and stronger in design and brand consistency.
Wix AI vs Squarespace Blueprint: Hardware
Wix provides solid web hosting support for all sites built on the platform. While they don’t make public what specific hardware they use, Wix is reliable and has fast load times. The platform uses a global content delivery network (CDN) to make websites load quickly from multiple locations. Wix also takes care of all server maintenance, security updates, and scalability concerns, so users can focus on website content and not technical concerns.
Squarespace, similar to Wix, provides fully managed hosting for every website created on its platform. It uses cloud-based infrastructure to provide high availability and performance. Squarespace’s hosting provides unlimited bandwidth and storage, automatic software updates, and 24/7 security monitoring. It also uses a CDN to speed up website loading times worldwide.
Wix and Squarespace both provide fully managed hosting options that take care of the technical details of having a website remain up and running. This allows users to concentrate on their content and business objectives without having to worry about server management or technical upkeep.
Wix AI vs Squarespace Blueprint: Pricing
Wix has four plans in 2025, ranging from $17 to $159 a month when paid yearly. The $17 a month Light plan is best for personal websites and portfolios. The $29 a month Core plan offers basic ecommerce features. The $36 a month Business plan offers more advanced ecommerce features. Finally, the $159 a month Business Elite plan offers all of Wix’s features, including VIP support and more advanced marketing features.
Check out our Wix promo codes page to find all the best discounts available.
Squarespace, too, has four tiers of pricing in 2025, ranging from $16 to $52 a month when paid yearly. The $16 a month Personal plan is best for simple sites and portfolios. The $23 a month Business plan offers basic ecommerce features. The $28 a month Commerce Basic plan eliminates transaction fees and offers more advanced ecommerce features. And, the $52 a month Commerce Advanced plan offers advanced reporting, abandoned cart recovery, and subscription selling features.
You can save on your Squarespace subscription by checking out our list of the best Squarespace promo codes.
Both sites offer yearly payment discounts, saving you up to 30% with Wix and up to 36% with Squarespace over monthly payment. Wix also offers a free plan with limited features, but Squarespace offers only a 14-day free trial.
Wix AI vs Squarespace Blueprint: Final verdict
Wix AI and Squarespace Blueprint are both excellent website-building choices in 2025. Wix AI is superior in that it has AI tools that can expand with your business, so it’s perfect for businesses that need lots of customization and expansion. Squarespace Blueprint is perfect for design-centric users who are concerned about a more seamless experience.
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