From Netscape to Chrome, the consumer browsers we have used since the dawn of the internet were first built for a singular need: accessing information. They worked brilliantly for that purpose, which is why – thirty-five years later – the browser remains one of the most pervasive consumer-grade technologies on the planet.
In the early browsing days, the internet just consisted of websites. Applications, on the other hand, lived outside the browser. Until one day someone had the brilliant idea to deliver apps inside the browser itself. Users have been accessing web apps ever since, from communications platforms to online banking. Today, it is the most pervasive way to engage applications on the planet. Extensions were tacked onto the browser, adding productivity and other features to extend the consumer browser’s capabilities.
However, consumers have not been the browser’s only users. Over the past three decades, enterprises – from banks and manufacturers to hospital systems and universities and beyond – have inextricably integrated the browser (as well as myriad apps and extensions) into their everyday operations.
Here’s where the friction starts to arise.
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Unchanged browser, evolving needs
The core functionality of the traditional browser has remained largely unchanged, continuing to serve its original purpose for consumers without evolving to meet the enterprise’s specific security and productivity needs. In fact, when you consider that the consumer browser must support billions of users worldwide, it must have a great deal of openness and flexibility to meet a wide array of consumer and advertiser needs. After all, consumer browsers were not designed to be a safe application delivery platform. They were designed for accessing websites and content.
Therefore, it’s no surprise that enterprise IT teams have always fought an uphill battle to place control around consumer browsers, not to mention browser extensions, which number more than 200,000 today. When these consumer browsers are used, security teams must layer on complex stacks of tools to secure their environments. Further, applications teams must commonly bolt on Virtual Desktop Infrastructure (VDI) environments and Virtual Private Networks (VPN) for connectivity. These measures are expensive, inefficient, and ineffective.
It’s not a knock on consumer browsers – these tools were simply never designed for enterprise needs.
It’s like putting a Rolls-Royce in the Daytona 500: the car may be perfect in its own right, but it isn’t built to perform in that environment.
The browser designed for the enterprise
That’s where the enterprise browser comes in.
The enterprise browser uses its native mechanics to deliver corporate applications while embedding security, control, and productivity features directly into the browser itself – retaining the same experience users have enjoyed for decades while eliminating the need for complex add-on application delivery technologies and security stacks to keep them safe.
In an enterprise browser, security teams have full visibility into what employees can see and do at the appropriate times. Security features are native, from zero-trust and data loss prevention to session isolation and encryption. Workforce enablement is seamless, nearly eliminating the need for VPNs or virtual desktops for secure access to corporate resources. And access to cloud applications is fine-tuned without extra security tools.
For example, the enterprise browser can empower the user to freely engage personal applications such as ChatGPT, personal email, etc., while preventing users from copying sensitive data from corporate applications into such personal applications. It can enforce role-based access, ensuring that users only see and interact with resources that are appropriate for their role. And it can log and monitor all browser activity for security and compliance purposes where needed, providing visibility into who accessed what, from where, and how.
It can govern who uses what extensions under what circumstances and shut down high-risk extensions and access to unsanctioned GenAI websites in real-time. All while preserving privacy and without adding user delays or disruptions.
It’s a win for CIOs, CTOs, CISOs, and users. Employees enjoy faster, more efficient workflows in a familiar browser-based experience, while leadership gains visibility, compliance, security, and cost savings.
Secure browsers are not enterprise browsers
And what about secure browsers? Are they enough to address enterprise needs and issues? In a word, no. It’s a lingering misconception that an enterprise browser equals a secure browser. They are fundamentally different. Sure, an enterprise browser is a highly secure environment to operate within, but the concept of an enterprise browser is so much more than the old-school secure browser approaches.
Secure browsers were built primarily to prevent security breaches, relying on clunky and restrictive measures that can interfere with necessary work tasks. These browsers are often virtualization engines wrapped around consumer browsers. They degrade the user experience while offering little to no enterprise-level control.
The bottom line is security is table stakes for an enterprise browser. However, they are designed from the ground up as an application delivery platform designed to secure and optimize the entire enterprise IT environment while giving the user a very natural and familiar environment to operate within. It is an optimistic landscape where the user has freedom and comfort while the organization can rest safely knowing their applications and underlying data are secure. Indeed, that’s why we coined the term “enterprise browser.”
Different cars for different tracks
Today’s consumer browser has evolved beyond a window to the web to an unwitting participant for application consumption. It helps billions of people communicate across borders, learn new skills, watch their favorite sports, manage their money, and more – and drive trillions of dollars in ecommerce every year. Like the Rolls Royce, it’s an engineering marvel that has stood the test of time.
But at the end of the day, the enterprise requires a different vehicle. The enterprise browser finally delivers on challenges that have thus been out of reach for its consumer counterpart – empowering organizations to safeguard data, enforce policies, gather app and user insights, and more, all without compromising performance. Both have value, but enterprise demands require a different approach that can change everything.
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