- Demand has reportedly been weak for the OLED iPad Pro
- This means there are some expected changes to Apple’s OLED roadmap
- This year’s iPad Pro upgrade is set to be a minor one
Our iPad Pro 13-inch (2024) review will tell you that we love the most recent version of the tablet – the first to sport an OLED screen – but it doesn’t come cheap, and its price is reportedly leading to weak demand for the Apple slate.
This comes from the industry analysts at Meritz Securities (via @Jukanlosreve), with around 5.7 million units apparently shipping last year. If accurate, that figure is some way down on the nine million units Apple was originally hoping to shift.
What’s more, the same report says there won’t be many changes in the OLED iPad Pro rumored to launch later this year. While it is predicted to get an upgrade to an M5 chip, it sounds as though everything else will be more or less the same.
Given that the device isn’t exactly flying off the shelves right now, and won’t get a big upgrade this year, Apple is said to be revising its OLED tech plans – with some products coming forward and some getting pushed back.
What’s coming next
▶ Apple’s OLED Transition Roadmap Update – Meritz Securities
• The OLED iPad Pro model, first launched last year, incorporated several new technologies such as tandem displays and a hybrid OLED structure. Although it…March 10, 2025
Under the new schedule, the OLED iPad mini will make an appearance in 2026, while the OLED iPad Air is going to jump forward from 2028 to 2027 – that’s if Meritz Securities and its sources have got their information correct.
An upgrade to the OLED tech in the iPad Pro – incorporating something called Capsule OLED Encapsulation, for improved performance and durability – has apparently been pushed back from 2027 to 2028.
While the starting price of $999 / £999 / AU$1,699 might be putting potential buyers off the 2024 iPad Pro, it seems Apple will continue to use the most expensive OLED displays for it. The iPad mini and iPad Air are thought to be getting cheaper OLED tech.
We most recently saw a new 7th-gen iPad Air and a refreshed entry-level iPad from Apple – neither of which come with an OLED display. If you’re wondering which one is the right pick for you, check out our guide to the best iPads.
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