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    Adidas says Q2 underlying North America sales rise By Reuters


    (Reuters) -Adidas said on Wednesday its second-quarter revenues in North America, excluding sales of the Yeezy line, increased from last year, driven by growth in both wholesale and its own retail.

    Including Yeezy, the currency-neutral sales in North America – Adidas (OTC:)’ second-biggest market behind Europe – fell by 8% to 1.3 billion euros ($1.51 billion) in the April to June period.

    “The decline was solely related to the significantly smaller Yeezy business,” the company said in a statement, without specifying how much the sales increased excluding the product line.

    In a turnaround led by CEO Bjorn Gulden, Adidas has sought to clear remaining Yeezy stock after a bruising break-up with rapper Kanye West, who goes by Ye, while striving to boost its brand through its popular retro styles.

    Its quarterly currency-neutral sales rose 19% in Europe to 1.9 billion euros, from 1.6 billion euros a year earlier.

    © Reuters. FILE PHOTO: An Adidas sneaker is seen on display at the newly renovated JD Sports store at Westfield Stratford City in London, Britain, July 30, 2024. REUTERS/Hollie Adams/File Photo

    Adidas had hiked its full-year guidance for the second time this year and reported preliminary second-quarter results above expectations in mid-July.

    ($1 = 0.9244 euros)


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