Adobe Firefly unveils first video generation model that it says is “safe to use”




  • New Adobe Firefly Video Model is “IP-friendly and commercially safe”
  • It’s available in beta now through the web app or Premiere Pro
  • Current plans support five-second 1080p video generations, 4K coming soon

Adobe has lifted the wraps off what it’s calling the “only generative AI video model that is IP-friendly and commercially safe.”

The new Firefly Video Model is available to try in beta on the Firefly web app and Adobe Premiere Pro with Generative Extend, and can produce production-ready AI-generated video content for creatives can use to support their online campaigns.

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