Adorama’s Sony sale includes record-low prices on the A7R V, A7 IV, a7C II, and more

The specialist retailer Adorama is hosting a huge ‘Sony Alpha April sale’ this week, with price cuts of up to $900 across a wide range of the brand’s popular mirrorless cameras. If you were thinking about that next upgrade, or perhaps picking up a new camera as the weather improves, now’s a great opportunity to score a record-low price.

I’ve been scanning through the listings today, and I’ve spotted great discounts on the A7R V, the A7 IV, and the a7C II — all favorite models here at TechRadar.

Just below, you can check out today’s best Sony deals at Adorama, starting at $849 for the still-great (and affordable) a6400. Where applicable, I’ve made sure to point out the record-low prices for these models. In general, most of these are prices we’ve seen before, and they match previous prices from Black Friday and other sales events.

Note that the Adorama Sony sale is due to end on April 26, so there are a few days to consider these deals. We’ll probably see similar price cuts over the upcoming Memorial Day sales, but those are still a few weeks away at time of writing.