- Prime Day 2025 will be a four-day event
- Running from July 8 to July 11
- New daily deal drops at midnight
- Early deals are already available
Amazon has officially confirmed the return of its Prime Day sale for 2025 – and for the first time ever, it’s expanding beyond the traditional 48-hour window. The event will now run for four full days, kicking off at 12:01 a.m. PDT on July 8 and ending on July 11. The sale will also run in the UK and other territories worldwide. That’s 96 hours of exclusive discounts for Prime members across a huge range of categories, including tech, home goods, fashion, school supplies, and more.
This year’s extended format gives Prime members double the usual time to browse and shop deals, and as TechRadar’s deals editor, I’m all for it. Generally speaking, deals don’t tend to sell out unless they’re flash discounts so I personally think it’s great that the retailer is giving shoppers more time to consider purchases.
New daily deal drops and AI guides
Speaking of flash sales, Amazon is also introducing a new feature called “Today’s Big Deals” – themed daily deal drops focused on top brands like Samsung, Levi’s, and Kiehl’s. These limited-time offers will go live at midnight PDT each day and remain available while supplies last.
In addition to returning favorites like deep discounts on back-to-school essentials and household items, Amazon is leaning into AI-powered tools to help shoppers navigate the event. Customers can use Amazon’s Rufus assistant and Shopping Guides to get personalized recommendations, while Alexa+ will offer real-time alerts for price drops on wishlist items.
As always, the sale is exclusive to Prime members so it’s a good idea to either renew your membership or sign up for the free trial (linked below). Early deals are already live for those eager to get a head start this week, which we’ve started rounded up just down below.
Sign-up to an Amazon Prime Day free trial
Today’s best early Prime Day deals
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alex.whitelock@futurenet.com (Alex Whitelock)
