Amazon’s first major sale of 2025 is here – shop these 40 expert-picked deals on day one of the week-long Big Smile Sale

Hello, Australia! And welcome to TechRadar’s live coverage of Amazon’s first big sale of the year – called the Amazon Big Smile Sale 2025.

We’ve had a few Big Smile Sales in Australia, so we know a thing or two about it. It’s typically held in March and it’s right on time as last year it kicked off March 18, 2024. It’s always been a week-long sale, so nothing new in the fact that you have until Sunday, March 23 to shop till you drop (figuratively speaking, we hope), and like most Amazon sales, it starts at midnight.

Don’t expect record-low prices on Amazon this time round, though – that’s typically reserved for the Amazon Prime Day sale and the Amazon Black Friday sale – but you’ll typically see about 20% to 30% off a range of items. There will be deeper discounts on select items, but it will be the rare offer that comes in at an all-time low. If there are any, be assured that my team and I will be right on it, bringing you the best and latest discount on tech as soon as we spot them.

I’ve covered every single Amazon sale since the retailers launched its Australian site in December 2017, so I know how spot a good Amazon deal. Moreover, my team has expertise in different categories of tech, so anything we list on this page will be worth your attention. So stick with us as we bring you a plethora of discounted hot tech.