[
Advanced Micro Devices Inc. Chief Executive Officer Lisa Su said her company’s latest AI processors can challenge Nvidia Corp. chips in a market she now expects to soar past $500 billion in the next three years.
The latest installments in AMD’s MI350 chip series are faster than Nvidia counterparts and represent major gains over earlier versions, Su said at a company event Thursday in San Jose, California. New MI355 chips, which started shipping earlier this month, are 35 times faster than predecessors, she said.
Though AMD remains a distant second to Nvidia in AI accelerators — the chips that help develop and run artificial intelligence tools — it aims to start catching up with these new products. The stakes are higher than ever: Su previously predicted $500 billion in market revenue by 2028, but she now sees it topping that number.
In February, AMD gave a forecast for its data center business that showed growth is coming at a slower pace than some analysts had predicted. AMD believes the new update to its MI range will restore momentum and prove it can go toe to toe with a much bigger rival.
AMD said that the MI355 outperforms Nvidia’s B200 and GB200 products when it comes to running AI software and equals or exceeds them when creating the code. Purchasers will pay significantly less than they would versus Nvidia, AMD said.
Investors gave a tepid response to AMD’s latest presentation, with the shares falling as much as 1.9%. The stock was up less than 1% this year through Wednesday’s close.
Nvidia and AMD are the leading providers of advanced computer graphics chips, which became the basis of components for developing AI. Demand has consistently outstripped supply as some of the world’s largest companies have poured tens of billions of dollars into new infrastructure. That’s forced up the price of chips, which can cost multiple tens of thousands of dollars each.
For AMD, the accelerator business has helped it escape the shadow of Intel Corp., its longtime rival in personal computer processors. But Nvidia has eclipsed them both. While AMD is getting multiple billions of dollars from its AI accelerators, Nvidia is generating more than $100 billion a year.
This story was originally featured on Fortune.com
https://fortune.com/img-assets/wp-content/uploads/2025/06/GettyImages-2198379232-e1749759745343.jpg?resize=1200,600
https://fortune.com/2025/06/12/amd-new-chips-top-nvidia-ceo/
Ian King, Bloomberg
