American voters equally split on whether Harris or Trump is better for the economy

About 4 in 10 registered voters say Republican Trump would do a better job handling the economy, while a similar number say that about the Democratic vice president, according to a new poll by The Associated Press-NORC Center for Public Affairs Research. About 1 in 10 voters don’t trust either candidate, and a similar share has equal faith in them.

The finding is a warning sign for Trump, who has tried to link Harris to President Joe Biden’s economic track record. The new poll suggests that Harris may be escaping some of the president’s baggage on the issue, undercutting what was previously one of Trump’s major advantages.

The economy has long been a weak issue for Biden: A separate AP-NORC poll conducted in late June, before Biden’s disastrous debate with Trump, found that about 6 in 10 Americans disapproved of his handling of the economy. Earlier this year, Americans were much more likely to say that Trump’s presidency helped the country on cost of living and job creation, compared to Biden’s.

The new poll found that the economy is one of the most important issues for about 8 in 10 voters as they consider which candidate to support, dwarfing other top issues like health care and crime.

The aftermath of inflation’s spike in 2022 to a four-decade high has pervaded this year’s presidential contest. Shoppers are upset over their grocery bills. Higher interest rates are financially squeezing the buyers of homes and motor vehicles. All that has appeared to matter more to the public than the low 4.2% unemployment rate and stock market gains.

According to the AP-NORC poll, only about one-third of voters say the state of the national economy is somewhat or very good, although they’re more optimistic about their own situation, with about 6 in 10 voters saying their household’s finances are somewhat or very good. Both of those numbers have remained steady over the course of the year, despite falling inflation.

The candidates have clashing ideas about how best to straighten out the economy, giving voters a stark choice that might hint at how partisan identity increasingly informs views of the economy and policy. But neither campaign has fully explained how its plans would be implemented. Harris insists her plans would be fully funded and not add to the deficit, while Trump’s team assumes — in defiance of most economic models — that growth will be high enough to offset the cost.

Mark Carlough, 33, who works on medical records in Philadelphia, plans to vote for Harris and says he believes that the taxes on imports proposed by Trump would hurt most consumers.

“The tariffs would be horrible for the economy,” he said.

Richard Tunnell, 32, of Huntsville, Texas, plans to vote for Trump, just as he did in 2020. He’s not sure if the Republican has an advantage over Harris on the economy, but he noted that Trump has been a great businessman who remains one of the “richest men on the planet” even after filing for bankruptcy multiple times.

”I believe this country needs someone to reach their hand in it and work it like a game of Monopoly and that person is Donald Trump,” said Tunnell, a military veteran on disability.

Chantelle Breaux, 38, a stay-at-home parent from Lafayette, Louisiana, feels neither candidate has much to offer on the economy. She doesn’t plan to vote — unless a candidate more to her liking enters the race.

“Kamala wants to put a Band-Aid where major surgery needs to be done on this economy,” said Breaux. “Trump wants to run the country as if it’s a business, but it isn’t a business that is going to support all of the people.”

Former President Trump suggests growth would come from tax cuts for corporations and the wealthy leading to more investment, while a universal tariff of as much as 20% would direct that investment to building U.S. factories.

Harris has campaigned on more benefits for the middle class to be funded by higher taxes on corporations and the wealthy, saying that would help to contain costs and deliver growth. Her team has warned that Trump’s tariffs would lead to higher prices and worsen underlying inflation challenges.

The economy is one of many issues shaping public sentiment as the campaigns seek to turn out their voters. More than half of voters said health care was a top concern, while roughly half said that about crime, immigration, abortion policy and gun policy. Only about one-third called climate change one of the most important issues for their vote, and about one-quarter said that about the war between Israel and Hamas.

Trump and Harris are evenly matched in the poll on who would better handle crime and the war in Gaza. But the issues soon splinter in ways that reflect the distinct priorities of Republicans and Democrats.

Trump has an advantage over Harris on whom voters trust to better handle immigration. This issue was a problem for Biden, as well: Illegal immigration and crossings at the U.S. border with Mexico have been a challenge during much of his administration. Republicans are more likely to care about immigration, the issue where Trump has a clear upper hand.

Harris fares better than Trump when it comes to issues that Democrats care more about, including gun policy, health care, abortion policy and climate change.

Rosamaria Nunez, a 68-year-old retiree in San Antonio, Texas, identified gun violence as the most important issue facing the country, saying it became personal when her grandson called her last year to be picked up because of a school lockdown.

Nunez said she plans to vote for Harris, saying: “First of all, she’s a gun owner, so she can relate to the safety issue. She seems like she’s more in tune with a real person than Trump is.”

Overall, voters see high stakes for the presidential election’s impact on the country’s future, the economy, and the future of democracy in the U.S., but they’re less likely to think the election will have an impact on them personally. About 8 in 10 voters say the election will have “a great deal” or “quite a bit” of impact on the country’s future. About three-quarters say the election will have a similar impact on the nation’s economy and the future of democracy in the U.S.

By contrast, half of voters say the election will have at least “quite a bit” of impact on them personally.

The poll of 1,771 registered voters was conducted September 12-16, 2024, using a sample drawn from NORC’s probability-based AmeriSpeak Panel, which is designed to be representative of the U.S. population. The margin of sampling error for registered voters is plus or minus 3.4 percentage points.