Apple’s celebrating the 2025 MLS season kicking off with a custom logo for each and every team

• Apple’s debuting a custom Apple TV patch for each of the 30 MLS teams
• The new designs have dropped ahead of the 30th season of Major League Soccer
• Apple’s global head of sports marketing says the logos reflect the visual identity of each of the 30 clubs

The 30th season of Major League Soccer is about to kick off, and thanks to the league’s partnership with Apple, you’ll be able to stream every game with no blackouts via an MLS Season Pass subscription on Apple TV, one of the best streaming services around.

Further, to recognize the anniversary season beyond debuting a new show and hyping up the crowd with a new documentary, Apple’s taking a pen to its logo – a very rare occurrence. Apple’s putting a fresh spin on the Apple TV logo, well, actually, 30 fresh spins, one for each team in Major League Soccer.

That means Lionel Messi and his teammates on Inter Miami CF are sporting an Apple logo with a pink spotting star and zebra stripes, while Emil Forsberg of the New York Red Bulls’ Apple TV logo is a mix of gold, red, and white. Each and every player will be sporting the custom Apple TV patch on the left sleeve of their player kits for the entire 2025 season. That’s 30 recreations of the Apple logo, and TechRadar chatted with Emeka Ofodile, Apple’s global head of sports marketing, about this custom treatment.

“As we were approaching the 2025 season, we’d been collectively brainstorming how to celebrate this landmark season in a memorable way. The creative minds at Apple developed the concept, which felt authentic to MLS and the partnership and like the perfect way to commemorate the 30th season milestone,” explained Ofodile. The bespoke nature of each really captures the jerseys, logo, and overall branding of each team. It leads to a colorful take on the Apple logo, which goes beyond the early days rainbow apple and even the custom invites normally sent for an Apple Special Event.

On why now was the right time to put a fresh spin on the logo, Ofodile called out the 30th anniversary and said, “we wanted to nod to the incredible visual identity of each of the 30 clubs.” While the individual designs were made in-house at Apple, it was also collaborative with the teams: “We worked closely to make sure the designs felt authentic to each club and the feedback has been really positive,” explained Ofodile.

For now, the custom patches are just on the player kits, meaning that to spot them, you’ll need to watch for the players on the field, professional photography of the games, or even player profile shots. We’re sharing a few of them in the gallery below. It would be neat to see these custom badges included in the live broadcasts, though, and we asked Ofodile on that or where else Apple is thinking about including these.