As A Mom Of 2, These Are My Favorite Kids Brands Created By Celebrities

As a mom of two littles, I have seen firsthand how family, maternity, and children’s brands have evolved, especially as more celebrities step into parenthood themselves. When stars grow their families, many start creating products based on what they believe is missing from the market, and that really resonates when you are dealing with diapers, snacks, and the day-to-day chaos of raising kids.

Some of these brands, like Hello Bello, The Honest Company, and even newer lines like Rini, have become personal favorites of mine. They focus on what actually matters to many parents like me, including safer ingredients, practical use, and price points that feel reasonable rather than out of reach. It feels less like buying into a celebrity name and more like finding products that fit into real family life.

Not every celebrity kid’s brand gets it right, but the ones that do really stand out. From diapers to everyday essentials, these brands feel like they were created by parents who understand what families actually need.

Hello Bello

In 2019, actors Kristen Bell and Dax Shepard, a husband-and-wife duo, founded Hello Bello, a family-friendly brand that sells diapers and all-natural products. In an interview with CNBC, Bell said that celebrities shouldn’t be the only ones who can afford “premium” childcare options. The brand aims to be simple, affordable, and eco/friendly.

Bell and Shepard created the brand with co-CEO Sean Kane, who previously co-founded another successful celebrity Baby Brand, The Honest Co.

Hello Bello Offers:

• Subscription service services

Where You’ve Seen Kristen Bell and Dax Shepard: Bell and Shepard are well known for their acting and podcast work, alongside their relationship. Bell has been a part of The Good Place, Frozen, and Veronica Mars. Shepard has a popular podcast called Armchair Expert and has appeared in Chips and Hit and Run, among others.

Once Upon A Farm

Actress and mother Jennifer Garner is behind one of the most successful family brands out there: Once Upon a Farm. According to the company’s website, Once Upon a Farm was created by Cassandra Curtis and Ari Raz after realizing there had to be better options for clean, organic foods and snacks for kids. The duo later joined forces with Jennifer Garner, and the brand is now in over 22,000 locations.

Organic, farm-fresh, and simple are the brand’s main principles.

Once Upon a Farm Offers:

• Subscription service services

Where You’ve Seen Jennifer Garner: Outside of our popular former marriage to fellow actor Ben Affleck, Jennifer Garner is known for her work in Alias, 13 Going On 30, and Elektra.

The Honest Company

When Jessica Alba was a new mother with her first child, she realized how many toxic and dangerous chemicals and toxins were in Baby products. On a mission to find something cleaner, Alba created her own brand, The Honest Company.

According to their site, the company’s values are transformative, authentic, inclusive, and purposeful. There are almost 4,000 chemicals the company says no to, and it prides itself on clean ingredients.

The honest company has grown over the years and is now a $1 billion brand.

The Honest Company Offers:

• Subscription service services

Where You’ve Seen Jessica Alba: Jessica Alba is a mother of three, and in addition to building a $1 billion brand, she has appeared in Honey, Fantastic Four, and Dark Angel.

Proudly

Actress Gabrielle Union and NBA star Dwyane Wade created the family-based lifestyle brand, Proudly. The brand caters to babies with unique skin and hair needs. As parents, Union and Wade wanted to focus on babies who were ignored by the mass market, focusing on diversity and inclusion.

The brand is also known for being sustainable, transparent, and hypoallergenic for sensitive skin.

Proudly Offers:

Where You’ve Seen Gabrielle Union and Dwayne Wade: Dwayne Wade is a former NBA player who is most known for his time playing for the Miami Heat. Union, on the other hand, is an actress and model who has been in Bring It On, Bad Boys II, 10 Things I Hate About You, and more.

Make It Cute

Actress Amanda Seyfried joined forces with Anne Hoehna and Maureen North to create Make it Cute — a line of playful and chic cardboard playhouses sans plastic. Make it Cute brings “sustainable Play Decor™” that’s both adorable and environmentally friendly.

Kids and parents can have aesthetically pleasing, functional playhouses that fit any room.

Make It Cut Offers:

Where You’ve Seen Amanda Seyfried: Seyfried is a notable actress who has appeared in some timeless works. She’s also the mother of two kids. Seyfried can be seen in Mean Girls, The Testament of Ann Lee, Things Heard and Seen, A Mouthful of Air, and more.

Rini

Actress, businesswoman, and mother of two, Shay Mitchell, created a niche beauty brand for kids called Rini. Unlike other celebs who created lines around diapers and wipes, Mitchell focused on a clean beauty line for littles.

In 2025, Rini faced some backlash after some parents thought it was misguided to push beauty standards on their kids, including face masks on pure skin. Mitchell defended her line, saying she was surprised by the negative reviews.

“I think anything that involves kids, there should be a conversation around it. I have a lot of questions, as I’m sure you both do, when anything that involves our kids, with what they eat, with what they put on their skin. I didn’t think this would be any different, and seeing that there wasn’t anything out there, I felt safe enough putting on their skin when they wanted to share in on this moment that I do.”

The brand is fragrance-free, hypoallergenic, vegan, and free from harsh chemicals.

Rini Offers:

Where You’ve Seen Shay Mitchell: Mitchell became well-known after starring in the young drama Pretty Little Liars. She has since lent her voice to the TV series Velma, appeared in Dollface, and is in the new Baywatch reboot that is currently filming.

While there are other celebrity-created kids’ brands, these are the ones that resonate with my children and me, and I hope you discover something new that aligns with your parenting choices as well.