Audiobooks have saved my sanity on many long commutes and have been great company while I’m cleaning or doing other chores. When the performance is good, it’s easy to fall into the story. Audible wants authors and their readers to embrace AI as an alternative to human narration, but I am skeptical. Audible is offering publishers access to a fully integrated AI production pipeline. That includes auto-generating entire audiobooks with synthetic voices.
Their pitch is appealing on the surface: there are millions of books out there, and only a sliver of them ever make it into audio. Making audiobooks is expensive, time-consuming, and involves real people who need to be paid fairly for their time. An AI narrator is faster, cheaper, and a lot of people might not even notice it’s not a human performing.
But “good enough” shouldn’t be the standard for art, and audiobooks are very much an art form. Great narration adds depth, color, rhythm, and even new meaning to a text. It transforms reading aloud from words on a page you can hear to a real performance. Even if AI gets close in a technical sense, and I’ve heard AI audio that matches a human performance for at least a few minutes, we’ll still know the difference.
Human narration has nuance because it has context. The narrator understands not just the definition of the words they’re saying, but the emotion and history behind them. They know the difference between a sigh of relief and a sigh of resignation. AI can approximate those sounds, sometimes amazingly so, but it’s like a pet trick. A dog can cover its eyes, but that’s not actually the dog feeling embarrassed.
The more AI voices fill our earbuds, the more we risk turning one of the most intimate forms of storytelling into something that feels robotic, flat, and eerily lifeless. It’s like auto-tuning a lullaby. It might hit the right notes, but it doesn’t sing.
AI narration needs
All of that said, I’m not against using AI for audiobooks in the right setting. Like any technology, it’s about how AI narration is deployed, not whether it exists. There are so many books and new ones emerging all the time. If you’re an independent author with no budget to hire a narrator, or a publisher with a shelf of titles no one has touched in a decade, AI narration could breathe life into your books.
Synthetic voices don’t replace anything in those contexts; they just provide access. And an AI voice could supplement human readers with a multi-voice performance if you use the self-service version of Audible’s AI narration platform. Using AI to supplement rather than replace all human voices feels like a better option to me.
One area I’m all in on for AI voices is translating texts. Audible has a beta test for AI-powered translation tools that could bring books to people unable to understand them in their original language. If there’s anything worse than a great book not having an audiobook, it’s a great book not being accessible in your language. Audible is starting the program by offering to translate English books into Spanish, French, German, and Italian.
The translation service can simply translate text and then give the new work an AI narrator, but what is more interesting to me is the speech-to-speech mode. That means an audiobook performed by a human in English could be replicated in a different language while sounding like the original performer.
The narrator of a bestselling English audiobook could now “speak” fluent Spanish in their own voice, introducing that story to new listeners around the world. That’s my favorite way to think about how to use AI. It can expand the reach of art without diluting its heart.
It’s not quite the same as original, human narration, but it’s a solution to a problem. That’s how Audible should pitch AI audiobooks. We should absolutely use AI narration to make books accessible. But if it’s possible to give it a human touch, that should be the first thought.
It’s important not to lose sight of how this AI audiobook shift affects the performers who often build careers lending their voices to other people’s stories. If AI starts gobbling up midlist titles, budget-conscious publishers might see no reason to hire real readers anymore. AI doesn’t have to be the enemy. But it shouldn’t be the default.
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erichs211@gmail.com (Eric Hal Schwartz)
