Best Buy’s huge 4th of July sale starts now – I’m hand-picking all of the best deals for you

Oh, look, it’s the LG C4 on sale again

Let’s start with a classic and an old favorite from many a sales event: it’s the LG C4 65-inch OLED TV for its lowest-ever price.

Our pick for the best TV you can buy has dropped to this price a handful of times in recent months, so it’s another great opportunity to pick up the excellent display for less. Picture quality is outstanding, with vibrant colors, rich blacks, powerful brightness, and excellent contrast are all strong features that give you a clear and crisp image.

Whether it’s for streaming your favorite shows, watching 4K movies, gaming on PS5 and Series X, or getting ready for the upcoming NFL season, there’s a reason to upgrade to this fantastic TV – especially while it’s at its record-low price.

LG C4 64-inch OLED TV: was $1,599.99 now $1,299.99 at Best Buy

Hello and welcome!

Good day and welcome to my live coverage of the Best Buy 4th of July sale. The retailer just kicked off its huge holiday sale this morning so I’ve whipped up this live blog to bring you all of the best deals I find over the next seven days.

Fittingly, this is my fourth year covering the sale so I’ve got a good idea of what deals to expect and where you might find the biggest bargains. I’ll share all of the highlights right here and any hidden gems I come across while scouring through the retailer’s sale section.

At the moment, I’ve already spotted some strong offers on TVs, laptops and appliances, so I’ll dig into those first. Do feel free to reach out with any products you’re hoping to pick up for cheap in the sale or any offers you think I might’ve missed that deserve a shout out.