Boom! The flagship GoPro Hero 13 Black falls to its lowest-ever price – this is the DJI-beating deal I’d act on

Want the best action camera money can buy? I’ve tested all the flagship models from GoPro, DJI, Insta360, and more, and my top pick is the GoPro Hero 13 Black – a camera that I billed as ‘the future of action camera design’. The good news is that you can bag one for a whole lot less in the Prime Day sales – the Ultra Wide Edition costs just $329.99 at Amazon US (was $479.99) while the standard bundle costs £309 at Amazon UK (was £399).

These are the biggest price cuts I’ve seen for GoPro’s flagship action camera, and they’re some of the top deals in the Amazon sales. There are several other Hero 13 Black bundles on sale too – I’ve got my eye on the Hero 13 Black in ‘Forest Green’ colorway – now just £329 at Amazon UK.

It’s not the only action camera deal worth considering, though, especially if you’re a DJI fan. I’ve included other bargains below, too. You’ll also want to check out our Amazon Prime Day live coverage, where the TechRadar team is sharing all of the standout deals over the Prime Day sales, which run until October 7.

There’s a three-way tussle between GoPro, DJI, and Insta360 for the best action camera crown, and each brand has its own take on the format. So why do I still rate GoPro’s Hero 13 Black as the best of the bunch?

Look beyond its 5.7K sensor and leading Hypersmooth stabilization skills, and you’ll find a standout upgrade from the Hero 12 Black – auto-detected Lens Mods. That’s right, you can swap out the standard lens for others in the range for different looks – be it ultra-wide, anamorphic, or macro, and the camera automatically detects which lens is in place.

Yes, Lens Mods and ND filters are pricey extras, but they give another string to your bow and led me to call the Hero 13 Black ‘the future of action camera design‘ in my Hero 13 Black review.

Still, it might not be the model for you, so do check out the best DJI Osmo Action 5 Pro deals I’ve found below, plus how the two models compare.

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