Canon teases a new Sony-rivalling cinema camera – here’s what we can learn ahead of next week’s launch

Canon teases launch event for September 9 2025 at 2pm BST
Partially obscured image strongly hints at new cinema camera
Rumored to be Canon EOS C50, a direct rival to the Sony FX3

Canon Europe has posted a teaser on its YouTube, hinting at a major new camera launch next week. Under the title “Something new is coming!”, the video is set to premiere at 2pm BST on September 9.

For now, all that can be seen on the preview screen is a partially lit camera body and lens, but Canon has left some big clues as to what we can expect – namely the large red shutter button and a lit red tally lamp. Both are characteristics associated with the brand’s Cinema cameras and this, taken alongside the body shape of the camera (boxy, with no viewfinder bulge) strongly suggests we’re getting our first look at a new Cinema EOS camera next week.

Something new is coming! – YouTube
Something new is coming! - YouTube

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The online rumor mill has already been in overdrive over this new launch, claiming that the new camera will be the Canon EOS C50, a compact replacement for the current Canon EOS R5 C and a direct rival to the four-year-old Sony FX3. The suggestion of compact proportions, much smaller than the EOS C70, certainly tally with the teaser image.

Watch out, Sony FX3…

According to SonyAlphaRumors, the Canon EOS C50 will come with a 32MP full-frame sensor and be able to shoot Open Gate, using the whole surface of the sensor – both width and height – for recording. This is something we’ve previously seen on some of Panasonic’s Lumix cameras, Blackmagic Cinema Camera models and more, but not on Sony or Canon cameras.

The C50 will reportedly weigh under 700g (lens not included), making it extremely compact and lightweight for a cinema camera.

If the Canon EOS C50 arrives with the features and design mentioned above, it could prove a much more tempting prospect than the ageing Sony FX3. Sony has long been rumored to be working on a much-anticipated FX3 II, however – so we may have a new battle of the compact cinema cameras to look forward to.

If you’d like to keep tabs on the announcement, there’s a notification button on Canon’s YouTube page, link above. Until then, what would you like to see in Canon’s next cinema camera? Let us know in the comments below.