- Canon marks 30 years of PowerShot with a limited edition G7 X Mark III
- It sports a new graphite trim and logo, but is functionally the same
- It will be released on April 23 and will cost £859.99 (US / AU pricing TBC)
Canon kicked off its diverse range of digital compact cameras all the way back in 1996 with the PowerShot 600 – a screen-less 0.5MP snapper. Oh, how cameras have changed since then! And to mark 30 years of PowerShot, Canon has unveiled a 30th Anniversary Edition of it’s most popular model today, the G7 X Mark III.
Previously available in black or silver versions, the new limited edition G7 X Mark III is decked out in a graphite finish and wears Canon’s 30-year anniversary logo, while the front ring has a new twill pattern (see those details below).
It will ship in a specially designed anniversary box, and will be available from April 23 for £859.99 (US / Australia pricing TBC). For context, the original model’s list price is $879.99 / £819.99, but it is generally out of stock online.
Functionally, the 30th Anniversary Edition is identical to the original model. First unveiled in 2019, the G7 X Mark III packs a 1-inch sensor and 4.2x optical zoom lens, delivering 20MP stills and 4K video. It sports a flip-up touchscreen and nicely designed compact body.
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Those are still decent specs seven years later, but the reason we’re still talking about the G7 X Mark III today, and why it’s the chosen model for a anniversary makeover, is that it went viral a couple of years ago.
In fact, this flashy limited edition version could be your best chance of bagging a new G7 X Mark III – most retailers list the original as out of stock, with some estimating next shipments in late March.
Alongside announcing the PowerShot G7 X Mark III 30th Anniversary Edition, Canon launched a revised version of the battery used by this and other PowerShot cameras – the NB-13L replacement battery, which costs £72.99. There are also two new lenses for its full-frame cameras, the RF 7-14mm F2.8-3.5L Fisheye STM and the RF 14mm F1.4L VCM – the latter I’ve shared my first impressions of.
PowerShot lives on
PowerShot looked consigned to the history books following years of inactivity. However, that all changed when Canon launched the PowerShot V10 – a unique 4K vlogging camera with built-in kickstand, which was followed by the PowerShot V1.
The V1 is essentially a supercharged G7 X Mark III, with a similar layout but a beefier body and superior specs, including a larger 1.4-inch sensor, Canon’s best autofocus for PowerShot, and impressive video specs, including built-in cooling fans and unlimited recording. Check out the two PowerShot models side by side below.
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Compact cameras are enjoying a resurgence. CIPA 2025 numbers confirm a 30% rise in compact camera shipments year-on-year, and a 50% increase in value, suggesting premium models like the PowerShot G series are in fashion.
We have every reason to expect more PowerShot models in the future too – including a rumored PowerShot V3 travel zoom. For now, those still hankering for a G7 X Mark III stock are back in luck – the new 30th Anniversary Edition will hit stores in April. And at this rate, the legendary series might to live on and mark another milestone!
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