Cheap Sony, Nikon, and Canon cameras are all on sale today, and I think it’s the perfect time to go full-frame

January isn’t typically known for its camera deals, but there are some incredible prices right now on full-frame cameras – enough to warrant a serious look if you’re interested in upgrading from a crop sensor or older DSLR camera.

For example, right now, you can get the still-amazing Sony Alpha A7 III for just £999 at Jessops – the cheapest brand-new price I’ve ever seen for this incredibly popular camera. And, it’s popular for a reason – despite being a 2018 body, it’s still impressively competitive with even recent releases for both photo and video – and of course, it’s a great entry-point into the world of Sony E-mount full-frame cameras.

Canon and Nikon bodies are also receiving superb discounts in the January sales right now. My favorite options are easily the Canon EOS R8 for £1,299 / $1,299 and the Nikon Z6 II for £1,319 / $1,499. Neither of these bodies are the newest on the market, but they’re both still worthwhile buys for both video and photo if you want one of the best mirrorless cameras without completely breaking the bank.

Last but certainly not least, I’ve also picked out the Panasonic S9 for £1,149 / $1,399 as another superb full-frame bargain to check out today. This controversial camera is more of a wild-card pick – it’s mainly focused on videographers – but it’s still worth a look at this price point. With superb video specs, a lightweight design, and Panasonic’s new LUTs, I think this is a very underrated choice if you fit its niche appeal.

Great value full-frame camera deals this week