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After luxury companies invested billions in China’s market, the country’s consumers turned to new pricey purchases. Read More
https://fortune.com/img-assets/wp-content/uploads/2025/02/GettyImages-528009880-e1739292968684.jpg?resize=1200,600
https://fortune.com/2025/02/11/chinese-consumers-lvmh-kering-slump-new-investments/
Emma Burleigh
China’s wealthy shoppers have a new mentality—and it’s terrible news for luxury brands like LVMH and Kering who bet billions on their loyalty
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