Colour me thrilled — the Kindle Colorsoft has dropped below the AU$300 mark for Amazon’s Mid-Year Sale

I’ve tried nearly all the best ereaders available today, including Amazon‘s Kindle Colorsoft, which I’ve found hard to recommend over the Kobo Libra Colour or the Kobo Clara Colour on account of its AU$399 RRP. However, there’s now a AU$100 discount on the Colorsoft that makes it a fabulous colour ereader to get during Amazon’s Mid-Year Sale.

At AU$299 for the 16GB standard edition, I think the 7-inch Colorsoft is not just the best colour Kindle, but one of the best Kindles, period. This price drop matches the Paperwhite’s RRP now, and even though the latter is down to AU$239, it’s always nice to have a colour display, even if it’s just to appreciate the book covers.

Now, this isn’t the lowest price I’ve seen on the Kindle Colorsoft — it was AU$294 back in December — but I think it’s still a good price to pay if you’re after a lovely ereader.

If it’s already dropped under AU$300, I’m tempted to say wait for Prime Day as I think it might get cheaper but, then again, there are never any guarantees. We don’t even have official dates for Prime Day 2026 in Australia yet, so it’s perfectly fine not to wait — it won’t be too much cheaper than this, I don’t think.

With a seven-inch colour display, great battery life, waterproofing and an adjustable frontlight, our Kindle Colorsoft review described it as “the Kindle of your dreams in colour”. Thanks to a dedicated Vivid Mode, it really is the best colour ereader at this price.

In comparison, the Kobo Clara Colour costs AU$269 RRP, but you’re only getting a 6-inch screen here. For AU$30 more, I think the Colorsoft’s 7-inch display is better value. And while Kobo’s built-in OverDrive and Instapaper support is advantageous, the Kindle is the better buy for AU$299 if you’re already embedded into Amazon’s ecosystem.

I might not have reviewed it myself, but I have spent some hands-on time with the Colorsoft and I found page refreshes and turns to be speedy, barely any ghosting even for image-heavy books, and text selection was quite precise with my sausage fingers. It’s pretty darn close to perfection for the E Ink colours-screen tech available today.

In fact, this is one of the best Kindle deals I’ve seen in 2026, beating even the Big Smile Sale price from March this year.