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Immersive Concerts from Imagine Dragons,
As part of Comic Relief US’ 2nd annual Kids Relief campaign, “Game to Change the World,” “ launched in partnership with Nickelodeon “ the star-studded, weekend-long event taps into the joy and excitement of music and gaming to inspire kids young and old to help make the world a better place.
Special guest
“I’ve been a huge Roblox fan for a while now, and I’m excited to get in the game and support the Kids Relief community to bring some kindness to the world,” said d4vd,19-year-old genre-bending visionary artist. “Bringing happiness through music and gaming is all of my worlds colliding.”
Guided by a soundtrack of new and chart-topping music, users will collect Karma as they run, fly, drive, and bounce their way through fantastical environments, including:
- Running through the woods and floating past the bucolic mountains and lakes inspired by
Alexander Stewart ‘s childhood - Speeding toward a mysterious keyhole with Poppy
- Journeying on a vine of d4vd’s signature roses
- Taking a road trip to
Conan Gray’s world tour - Falling through a dream with Imagine Dragons
Before the concert, attendees will have the opportunity to learn more about three young changemakers from the Nickelodeon Our World community who are making their mark on the world:
- Arianna, a 9-year-old from
California who collects community donations for “celebration crates” and delivers them to food banks so that families can have cake and decorations to celebrate special occasions - Michael, a 9-year-old from
Texas who founded “Black Boys Meditate” with his brothers to spread calm, confidence and mindfulness to all kids - Riley, a 10-year-old from
Iowa who runs a Free Library with his family allowing kids to access banned books
“Young people are the catalysts of change in this society. By building a space just for them, we create a dynamic community where they can learn about the journeys and challenges of other young people and join in to help make a difference,” said
Gaming for Good
In support of Kids Relief’s mission to raise critical funds for programs that foster youth empowerment, access to education, and economic growth opportunities, top Roblox Content Creators
e.l.f. Cosmetics will add its support to digital fundraising efforts, providing two bundles of their holy grail products as part of a sweepstakes. They also hosted their own live stream fundraiser on their e.l.f. You! channel on Twitch, with resident e.l.f You! makeup artist and gamer-in-chief, Anna Bynum, where donors had the chance to score free e.l.f. Cosmetics fan favorites as a thank you for their support of the campaign.
There are even more surprises to say thank you to donors of Kids Relief, with Overtime, leading brand for the next generation sports fans, providing two prize packages of their limited-edition SpongeBob merchandise, one for adults and one for kids.
For more information on Kids Relief and the Game to Change the World campaign, visit https://kidsrelief.org.
About Comic Relief US
Comic Relief US is a nonprofit committed to breaking the cycle of intergenerational poverty. It harnesses the power of entertainment to drive positive social change. To date, the nonprofit has raised over
About Nickelodeon
Nickelodeon, now in its 45th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in
About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by a diverse slate of consumer brands, Paramount Consumer Products’ portfolio is based on content from platforms including Paramount+, CBS (including CBS Television Studios and CBS Television Distribution), cable networks (including MTV, Nickelodeon and Showtime), and Paramount Pictures. Additionally, the division operates Paramount Game Studios. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. To view our range of consumer products and Paramount branded apparel, visit ParamountShop.com.
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