UK organizations are ramping up investment in artificial intelligence (AI).
From automating repetitive tasks and powering chatbots to delivering personalized customer experiences, AI is becoming integral to daily business operations.
However, many leaders are still struggling to see a clear return on their investment and are looking towards AI’s next evolution – agentic AI – with trepidation.
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Vice President of EMEA, Dynatrace.
This next iteration will see systems operating with a high degree of autonomy – making independent decisions and taking actions with minimal or no human intervention.
However, if enterprises focus exclusively on what’s next, they risk overlooking the essential stepping stone that will make it possible – contextual AI – which underpins whether those autonomous systems can actually work in practice.
Context-aware AI provides the foundation on which agentic AI will be built. While large language models (LLMs) and generative AI have driven the current wave of innovation and automation, contextual AI is emerging as the key differentiator between success and failure of AI implementation.
Correlation vs contextualization
Currently, many AI systems operate primarily on correlation. They identify patterns and statistical relationships with data but often lack a deeper understanding of what those patterns actually mean. Contextual AI takes this a step further by interpreting data within a real-world context, considering factors like user intent, environment and specific timing.
By embedding diverse data within context, AI can move beyond identifying correlations and begin to understand meaning. This leads to insights and outputs which are more accurate, more relevant and better aligned with the actual situation at hand to inform an actionable approach.
For example, an airline using a correlation-based AI model might detect rising system load during peak travel periods and recommend increasing server capacity. While this may help address immediate demand, it doesn’t take into account the broader ecosystem in which airline operating systems function, with factors like regulatory requirements, flight-planning cut-off times, cybersecurity needs and the significant financial impact of even brief downtime.
Contextual AI can interpret these operational realities and make recommendations that reflect real-world constraints and goals. Rather than simply suggesting additional capacity, it can make recommendations like rerouting traffic around known bottlenecks, scheduling updates during ultra-low-risk windows or prioritizing critical functions like dispatch and crew allocation when resources are strained.
The move to contextual AI enables organizations to move from reactive analytics to proactive, high-quality decision making, helping ensure mission-critical operating systems remain stable and available, even when under pressure.
The importance of high-quality data
Contextual AI relies on four key pillars: rich data, intelligent reasoning, real-world awareness and actionable integration. Underpinning each one of these pillars is high-quality data. Without reliable, comprehensive data, contextual AI cannot deliver meaningful outcomes and many enterprises’ attempts to implement more advanced AI systems will likely fall short.
This is why a strong, singular data lakehouse is crucial. Acting as a single source of truth for all AI operations, a lakehouse ensures that data remains accurate, consistent and accessible across the organization.
Unlike traditional data architectures, a lakehouse combines the best of bold worlds. Businesses can benefit from the performance and reliability of data warehouses, which provide fast, scalable analytics, and the flexibility of data lakes, which can store vast amounts of structured and unstructured data. This hybrid model enables organizations to manage data more efficiently, conduct advanced analytics and scale machine learning operations in a cost-effective way.
The availability of high-quality data remains one of the biggest barriers to the adoption of agentic AI. By establishing a robust data foundation, enterprises can unlock the benefits of contextual AI, while also developing the necessary high-quality data for deploying agentic AI. This ensures AI can act reliably, intelligently and in alignment with real-world business goals.
Creating the right foundation
As organizations race to demonstrate AI’s ROI, many are rushing toward agentic AI without first laying the right foundations. Without contextual AI and the high-quality data it is built on, agentic AI efforts are unlikely to ever reach their full potential.
Organizations should therefore focus efforts on understanding the value of contextual AI over correlation-based models and ensuring they have the infrastructure required to support it. At the same time, businesses must also ensure all data flows through a single, trusted data lakehouse. Acting as the definitive source of truth, this foundation enables accurate, secure and actionable AI insights while preparing organizations for more advanced autonomous systems.
Ultimately, success with AI will not come from chasing the latest hype cycle, but from building systems that truly understand the context in which they operate. Contextual AI bridges the gap between raw data and meaningful action, providing a critical foundation for the intelligent, autonomous systems businesses aspire to deploy.
By investing in contextual AI today, organizations can improve outcomes in the short term, while laying the groundwork for a future shaped by autonomous systems and rapidly evolving real-world demands.
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