Cyber Monday is here, and many of the same GoPro deals from Black Friday are still floating around. These include savings on the new Hero 13 Black and Hero (2024), which are getting their first ever discounts this sales season, while savings on previous generations continue too.
Of all the current GoPro deals, my personal favorite is the Hero 13 Black + Accessories bundle for $349.99 at Best Buy (was $449.99), or £349.99 at Currys (was £449.99) in the UK – chiefly because the Accessories Bundle represents such great value. I had a blast reviewing the flagship model earlier in the year, and the new Lens Mod accessories only elevate its standing in the action cam scene.
But really, I’d be happy to plumb for any of the GoPro deals listed below – with older models coming in even cheaper, with their prices fluctuating, so keep your eyes peeled on this page for the best deals on previous Hero models. FAQs related to this year’s sale can be found further down too. I’ve also put together a Cyber Monday camera deals hub featuring a wider variety of products, and if you want to see all kinds of tech deals live today, head over to our main Cyber Monday deals page.
Today’s best GoPro deals in the US
Today’s best GoPro deals in the UK
Tim Coleman
I’m TechRadar’s Cameras Editor and have been writing GoPro news, reviews, features and buying guides for years. In fact, I recently did an in-depth review of the latest flagship, the Hero 13 Black – it’s one heck of an action cam. I’ve also covered all the major recent sales events, including Black Friday and Amazon’s Prime Day. GoPro updates its flagship action camera every year, and so there are regularly decent deals to be had. However, there’s usually one deal that shines above the rest and I’ll be sure to find it and share it in this deals guide, together with all the other leading deals of the various GoPro models.
Cyber Monday GoPro deals: FAQs
Is Cyber Monday the best time to buy a GoPro?
Black Friday and Cyber Monday are great times to buy new camera gear in general and it’s no different for GoPros. GoPro almost always launches its latest flagship action camera in September, as it did with the Hero 13 Black in 2024, and with Black Friday/ Cyber Monday coming 2-3 months later, the year’s biggest sale naturally coincides with the latest deals for older GoPro gear.
Don’t be fooled by seemingly huge discounts, though – some retailers note the starting price as the original list price even on a GoPro that’s several years old, for which the price has long been reduced. Take the Hero 11 Black. It’s list price now is £349, but many sales note its list price as the launch £399 price. The bottom line is to look for the best price and not the biggest discount.
We check a GoPro’s price history and only include the best deals. We typically add a note about the sale price, like if it’s the first-ever discounts or the lowest ever price. Most retailers price match, but Amazon often goes one better, so is probably the best place to start looking.
When will the Cyber Monday GoPro deals start in 2024?
This year’s Cyber Monday sale officially takes place today, December 2.
Most retailers price match, so if you see a discount on the Hero 13 Black at, say, Best Buy, chances are it’ll also be that price at GoPro’s official website. However, Amazon often goes one better with some rival-beating deals. GoPro also offers unique bundles via its own store, such as the Macro Lens Mod bundle, so we’d always recommend checking gopro.com before making a purchase elsewhere.
Occasionally an online store can throw in an additional accessory an no extra cost, so it’s worth keeping an eye out for those deals too. Most of the leading camera retailers are listed above, along with the best deals currently available.
What Cyber Monday GoPro deals should I expect?
GoPro launched the Hero 13 Black in September 2024, and so the best GoPro deals might still turn out to be for the Hero 12 Black, the latest flagship’s predecessor. In the UK, it has already dropped to its lowest-ever price at Amazon.
Will we get even bigger discounts on models further back, such as the Hero 10 Black and Hero 11 Black? We’ll see. However, you should know that GoPro rarely drops the prices of any of its flagship series models below $200 / £200, and so as the models currently available stack up, the price difference gets squeezed between those last-gen models.
For example, the Hero 10 Black could well drop to its lowest ever price over Black Friday and Cyber Monday, but so could the Hero 11 Black and there might only be price difference of $20-50 / £20-50, so you might as well pick up the later model.
Is a GoPro Premium Subscription worth it?
If you are planning on using your GoPro regularly, we think a Premium Subscription is worth it. With it, you get unlimited cloud storage, damaged camera replacement and up to 50% off mounts + accessories and more. Given how GoPro’s are often exposed to rough and tumble activities, the risk of damage is higher, and so a subscription can give you that peace of mind.
If you buy a GoPro action cam new from the GoPro store, then the first year of your subscription is free. Otherwise and after that year, the annual cost is $49.99 / £49.99. That saving could make the GoPro store the best place to buy you’re new Hero, even if other leading retailers undercut the sale price.
Why trust TechRadar this Cyber Monday
We’ve covered Black Friday and Cyber Monday for over decade here at TechRadar, so we’ve learnt a thing or two when it comes to finding all of the best deals. We also monitor sales throughout the year and track the lowest prices of dozens of the most popular products, so we know a bargain when we see it.
All the GoPro action cams and accessories listed in this Cyber Monday deals guide have been rigorously tested by our experts and we only include gear that we personally recommend and would buy with our own money. We lean on our vast experience testing GoPro gear and tracking deal patterns.
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