“Dealing with a tsunami of information”— Alteryx and McLaren on what Formula 1 can teach your business about getting the most from data analytics


Along with being the world’s fastest and most exhilarating, it’s probably fair to claim that Formula 1 is also the most data-centric sport around today.

With the ten teams constantly looking for anything to give them an advantage, and sessions and races often decided by tenths of a second or less, making the most of the data generated from Formula 1 cars has never been more important.

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