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The partnership enhances DeepIntent’s platform with premium, first-look media offerings and provides Everyday Health Group with an advanced DSP platform to provide data-enhanced products to improve health marketers’ campaign performance
“As one of the most visited and trusted consumer health authorities available, partnering with Everyday Health Group was an easy decision,” said
In addition to first-look access to EHG’s premium inventory, the partnership will enable health marketers to efficiently reach qualified audiences across top-tier properties, including Everyday Health, BabyCenter, WhatToExpect, MedPage Today and EHG’s Trusted Care Access Portfolio (TCAP) of leading medical center sites, along with future audience and measurement products. The two organizations plan to create enhanced targeting through EHG-branded audience segments and to jointly develop audiences with data from the two companies, which will allow for precise engagement with health-focused users for improved campaign performance. The platform will support both Managed Service and Self-Service transactions.
“Everyday Health Group is excited to partner with DeepIntent to bring our vast health inventory and data to a broader audience,” said
For more information, visit DeepIntent.com and EverydayHealthGroup.com.
About DeepIntent
DeepIntent is the health advertising platform marketers trust to drive effective campaigns. Purpose-built for healthcare and privacy-safe, the DeepIntent platform unites media, identity, and clinical data to produce industry-defining health intelligence. Consistently proven to deliver real-world results based on real-time optimization, the DeepIntent platform powers more than 600 pharmaceutical brands and all the leading healthcare agencies to innovate, differentiate, and reach their audiences across all channels and devices. For more information, visit DeepIntent.com or find us on LinkedIn.
About Everyday Health Group
The Everyday Health Group (EHG) is a recognized leader in patient and provider education attracting an engaged audience of over 81 million health consumers and over 890,000
Everyday Health Group is a division of Ziff Davis, Inc. (NASDAQ: ZD).
Press Contacts
404-502-6755
FINN Partners on behalf of DeepIntent
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