- Singer Dua Lipa is suing Samsung for $15 million
- The lawsuit alleges the company used her image on TV boxes sold across the US without her permission
- She claims she initially asked Samsung to remove her image last year, but was met with a ‘dismissive and callous’ response
Pop star Dua Lipa is suing Samsung for $15 million (about £11m or AU$20m), alleging that the company used an image of her on its TV packaging without her permission.
In a lawsuit filed on Friday, May 8 in California, the singer alleges that the South Korean tech giant “prominently used” her image “for a mass marketing campaign for a consumer product without her knowledge, without consideration, and as to which she had no say, control, or input whatsoever”.
The lawsuit states that the photo was taken at the Austin City Limits music festival in 2024, and that Dua Lipa owns the copyright to it. The singer is demanding $15 million in damages for “copyright infringement, trademark infringement, and misappropriation of Plaintiff’s likeness and image.”
According to her legal team, Samsung breached California’s right of publicity law, which protects the public identities of celebrities from being used for unauthorized commercial purposes.
Dua Lipa files $15 MILLION lawsuit against Samsung alleging the manufacturer used her face to sell TVs without compensation or permission. pic.twitter.com/ta6SWUmubHMay 10, 2026
They say the singer became aware of Samsung’s use of the image in June 2025, when a slew of social media posts referencing a ‘Dua Lipa TV box’ started circulating. The lawsuit highlights two specific Instagram comments, one in which the poster said they would “get that TV just because Dua is on it,” while another read “If you need anything selling just put a picture of Dua Lipa on it”.
Initially, Lipa and her team asked Samsung to remove the image from its packaging via a cease and desist order last year, but the lawsuit claims they were met with a “dismissive and callous” response from the company, and that it failed to comply with Lipa’s “repeated demands”.
“Samsung’s copying and distribution of the DL Image constitutes willful copyright and trademark infringement, and a violation of Ms. Lipa’s right of publicity, designed to improperly capitalize on Ms. Lipa’s hard-earned success to promote and sell Samsung’s products,” the suit states.
Neither Lipa’s legal team nor Samsung have commented on the status of the lawsuit, but we’ll update this story if and when we hear more information.
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rowan.davies@futurenet.com (Rowan Davies)
