General Mills’ top designer refreshed the Pillsbury Doughboy and risked defying its No. 1 rule: ‘Don’t break the billion-dollar brand’

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If you think Poppin’ Fresh looks different, you’d be right. Teman Evans explains why his team refreshed the mascot, now firmly a “boomer.” Read More
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https://fortune.com/asia/2024/12/11/general-mills-poppin-fresh-pillsbury-doughboy-teman-evans-brainstorm-design/


Nicholas Gordon