Huge pre-Black Friday sale live at Amazon: see the 16 best deals picked by an expert

Eager Black Friday shoppers rejoice – promising early Amazon Black Friday deals are now live thanks to a seasonal ‘Holiday sale’ at the retailer. If you’re looking for price cuts on everything from the latest TVs to Amazon devices then the good news is that there are already awesome deals that you can shop right now.

• See all of today’s early Black Friday deals at Amazon

I’ve rounded up the 16 best deals in the early Amazon Black Friday sale below and I’ll continue updating this page throughout the next few days as I spot more discounts on tech that we’ve personally reviewed and loved here at TechRadar. 

I’ve already got some absolutely superb Amazon Black Friday deals to share today including the incredible LG C4 OLED TV for a rock-bottom record-low price of just $1,096 (was $1,999), the MacBook Air M3 with 16GB of RAM for $899 (was $1,099), and the 256GB Google Pixel 9 for just $549 (was $899). All of these are some of our favorite models here at TechRadar down to the lowest prices I’ve seen all year. 

As TechRadar’s Deals Editor, I’ve been covering Black Friday deals for over four years so stick with me if you want a fresh source of expert recommendations over the next few days. As previously stated, I’ll be posting plenty of updates so don’t hesitate to bookmark and check in regularly. 

Amazon Black Friday deals: quick links

Amazon Black Friday deals: my 16 top picks