I can’t believe it either – Best Buy’s early Black Friday sale drops this LG OLED TV to an unbelievable price of $529.99

Best Buy has just launched its first early Black Friday sale event today, featuring DoorBOOsters (get it?), and I’ve just spotted what I believe is the best deal on LG‘s B5 OLED TV.

The retailer is offering a massive $770 discount on LG’s 48-inch B5 OLED TV, bringing the price down to only $529.99 (originally $1,299.99). That’s not only a new record-low price, but it’s also an unbelievable deal for a highly rated OLED display. You could almost say, it’s a scary good deal…

• Shop Best Buy’s full early Black Friday sale

The LG B5 was released earlier this year and is the successor to the popular LG B4, which was named TechRadar’s best budget OLED TV. LG’s entry-level OLED TV delivers a stunning picture thanks to the Alpha 8 AI Processor Gen2, which produces brilliant, bright colors and sharp contrast. New features on the B5 include AI tools such as AI Search, AI Concierge, and an enhanced AI Chatbot. Gamers will also appreciate its excellent gaming features, thanks to its four HDMI 2.1 ports, NVIDIA G-Sync, and a 120Hz refresh rate.

Today’s Black Friday deal from Best Buy on the LG B5 is not only the lowest price we’ve ever seen for this model, but it’s also the cheapest OLED TV you can buy. While I can’t imagine this TV dropping any further during the Black Friday shopping season, if it does, per Best Buy’s holiday price-matching policy, the retailer will match it. If you’re looking for more bargains from today’s early sale, you can visit our Best Buy Black Friday live blog.