The El Capitan Theatre and the Walt Disney Studios lot have long been reserved for some of Disney’s biggest moments. Citizen Kane held its Hollywood premiere on that same stage in 1941, and decades later, The Lion King, the Avengers films, and a steady run of Pixar premieres have rolled out the red carpet at the same historic Hollywood venue.
This September, though, Disney is handing the spotlight to a different kind of storyteller… creators. Created in LA is a new two-day creator summit and film festival conceived by creator Jon Youshaei and presented by Disney. The event will bring 350 creators and storytellers together on September 17–18 for a premiere event at the El Capitan Theatre before moving to the Walt Disney Studios lot for a day of conversations.
Arguably, the most exciting part is that the iconic theater will premiere creator originals with the same pomp and circumstance as a studio blockbuster.
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After the initial reveal earlier this summer, Disney and Youshaei have now revealed the first wave of speakers: Mindy Kaling, Zach King, AdamW, Jenny Hoyos, Sam Eckholm, and Disney’s own Chief Marketing and Brand Officer Asad Ayaz.
On the surface, it’s another creator event, but the setting makes it something more interesting.
For decades, the technology required to produce Hollywood-quality content was largely reserved for studios with deep pockets. Today, creators can shoot cinematic footage on flagship smartphones, edit on laptops, and publish directly to audiences. The line between a traditional production studio and a creator-led one has never been thinner, and Disney appears ready to acknowledge that.
Speaking with TechRadar, Youshaei said that shift was the inspiration behind Created in LA.
“We’re in this moment right now where the quality of videos from creators is just so good that it’s become cinema quality for certain creators,” he told me. “How cool would it be if we could premiere videos from creators on the big screen, in one of the most historic screens in the world at the El Capitan Theatre?”
Youshaei is in a unique position to make that observation. Before becoming a full-time creator, he spent years working with creators at some of the world’s biggest technology platforms before building his own production studio, giving him perspective from both sides of the rapidly evolving creator landscape.
He believes the biggest reason creators are reaching new heights isn’t just because audiences have embraced online video — it’s because the tools themselves have become dramatically more accessible.
“The fact that the tech has gotten more accessible to the fact that you could hit upload and have millions of people watch your stuff if it’s good,” he said, pointing to everything from improved production equipment to publishing platforms that have lowered the barriers to entry.
That accessibility has also fueled a new generation of creators who increasingly operate more like production companies than solo influencers. Asked whether the line between creators and traditional studios will eventually disappear, Youshaei doesn’t think so — but he does think it’s becoming much harder to define.
“I don’t think it’ll disappear fully; I think it’ll become blurrier,” he said. “More creators today have full-on studios… I think there’s room for both to coexist.”
Created in LA is designed to reflect that evolution. The newly announced speaker lineup blends Hollywood veterans with some of the biggest names in online video. Mindy Kaling will discuss building a career by becoming “your own studio,” while Zach King, AdamW and Jenny Hoyos will pull back the curtain on the creative processes that helped them build audiences numbering in the millions.
It’s also notable timing: while unrelated, the announcement comes the day after Disney revealed a separate partnership with TikTok that will bring select creator-made vertical videos to Disney+. Taken together, the initiatives suggest Disney is expanding how it works with creators across multiple parts of its business — not simply as influencers promoting a movie, but as storytellers with audiences of their own.
That doesn’t mean technology is replacing creativity, however. As AI becomes increasingly capable of generating images, videos and editing assets, Youshaei sees it as another tool in the production pipeline rather than a replacement for the people behind the camera. He doesn’t think AI makes it harder for creators to stand out, either — if anything, he says it rewards what he calls a “second-mover advantage.”
“I think creators today have what I like to call the ‘second-mover advantage,'” he said. “…I think nowadays having a second-mover advantage where you can understand what ideas have taken off, why have they taken off, how are they packaged, and then be able to put your own spin on it, is really powerful.”
He told TechRadar that his team already uses AI to brainstorm ideas, generate mockups and accelerate creative workflows, but that taste, perspective and authenticity still come from the creator.
Ultimately, Youshaei hopes Created in LA becomes more than a conference. His ambition is for creators to one day aspire to premiere their best work there in much the same way that filmmakers dream of debuting a movie at a major film festival.
Whether it reaches that point remains to be seen. But opening the doors of the El Capitan Theatre and the Walt Disney Studios lot to creators already says something about where entertainment is headed. As the technology behind high-quality video production has become more accessible, Disney appears to be betting that great storytelling can come from anywhere — and increasingly, anyone.
Creators hoping to attend can still apply through the Created in LA website.
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jacob.krol@futurenet.com (Jacob Krol)
