I’ve picked the 26 best Cyber Monday camera deals I’d buy as a serious photographer, including Sony, Canon, Insta360 and more

As a general rule, Black Friday and Cyber Monday are great times to buy a new camera, but in some cases retailers mark up the prices of cameras in the run-up in order to offer a seemingly bigger discount during the actual sales event. This doesn’t necessarily make them a bad buy – on many occasions, their prices still drop to record lows.

We check a camera’s recent price history to make sure if it’s a genuinely good buy or not. We only include great deals, and typically add notes about the sale price, like if it’s a record-low price. Many cameras do indeed simply drop to their lowest-ever price for a brief period over Black Friday and Cyber Monday, particularly in Amazon’s Lightning deals and brand-own cashback schemes, and these are often among the best camera deals of the year.

The good news is that if you miss the sales event, the majority of the bargains remain to be had over the following days and weeks. In fact, leading brands Canon, Sony and Nikon have announced winter savings that will remain beyond Black Friday and Cyber Monday and into the festive period.

This year’s Cyber Monday sale officially takes place on November 29, but camera deals are already starting to crop up at major stores.

A cat and mouse scenario plays out among the leading retailers: when one retailer drops the price of a camera, rival retailers often price match. If you see a great deal at Amazon, it can pay to check the price at other retailers, making sure you get the best deal, including postage costs.

In the US, Adorama often charges the same price for a ‘value’ bundle which includes additional accessories. We’ve listed the leading camera retailers and the best deals currently available above. In the UK, it’s cashback season, and when you pair that saving with price cuts, the total discount can be huge.

Amazon Prime Day in October 2024 gave us a taster of some of the best deals we can reasonably expect over Black Friday and Cyber Monday. Standout deals in the US included the Nikon D850 at Amazon US and the Canon EOS R100 twin lens kit, while we saw the first notable discounts on the current Canon EOS R6 Mark II. Meanwhile in the UK, the Sony A7 III dropped below £1,000 for the first time and the DJI Osmo Action hit a record low price.

The Osmo Action 4 is one of many cameras recently replaced, in this case by the Osmo Action 5 Pro. It’s these products that will receive their first major discounts. Predecessors of other standout new cameras include the Canon EOS R5, Nikon Z6 II, Sony ZV-E10, GoPro Hero 12 Black and more.

In the UK it’s also the season for cashback savings directly from the brands. Canon has just launched some huge price cuts, including £780 off the EOS R6 Mark II, while Nikon launched a winter savings menu that’ll be available until the new year.