Keep cash, keep calm, and carry on: Radhika Gupta of Edelweiss Mutual Fund advises during market turmoil

The CEO posted on social media, “This day. 5 years ago. When everything was red and the world looked like it would end. Keep cash (emergency fund), keep calm, and carry on.”

This day. 5 years ago. When everything was red and the world looked like it would end. Keep cash (emergency fund), keep calm, and carry on. https://t.co/wPJbV42L50

— Radhika Gupta (@iRadhikaGupta) April 7, 2025

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According to Gupta, exactly five years ago, the markets were a sea of red and for many, it felt like the end of the financial world. Yet, amid that chaos came a timeless reminder: Keep cash (your emergency fund), keep calm, and carry on, she adds.

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In her earlier posts, Radhika Gupta mentioned that one should remember that bad times don’t last but good investors do. Though it might feel like hell now like it fell in 2008 and 2020 but one should remember that we have seen all that and have survived, she added.

She posted on social media, “If it feels like hell right now, remember it did in 2008 also. And 2020. And we all survived, as we always do. Bad times don’t last. Good investors do.”

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According to the CEO, sometimes the best way to get through hell is just to get through.

Dear Investor,

Sometimes the best way to get through hell, is well, just to get through.

If it feels like hell right now, remember it did in 2008 also. And 2020. And we all survived, as we always do.

Bad times don’t last. Good investors do.

Regards
Zindagi

— Radhika Gupta (@iRadhikaGupta) February 15, 2025

Emergency Fund: An emergency fund is your financial buffer. It ensures you don’t have to liquidate long-term investments at the worst possible time. Having three to six months of expenses tucked away in a liquid instrument gives you the freedom to stay invested when the markets fall, and your equity portfolio turns red.