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    McDonald’s CEO is teasing new menu items to lure back a critical subset of customers that are ditching the brand and battering its bottom line



    [
    Chris Kempczinski said McDonald’s is also learning a lot about demand for beverages like energy drinks. Read More
    https://fortune.com/img-assets/wp-content/uploads/2025/02/GettyImages-1236308394.jpg?resize=1200,600
    https://fortune.com/2025/02/10/mcdonalds-ceo-chris-kempczinski-earnings-new-menu-items-low-income-consumers-value-meal/


    Dee-Ann Durbin, The Associated Press

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