[
The Major League Baseball players union sued sports-betting sites DraftKings Inc. and bet365 Group Ltd. for using the names and likenesses of its members in advertising without their consent.
In a suit filed Monday in federal court in Philadelphia, MLB Players Inc. cited a Pennsylvania law allowing people whose names and likenesses have commercial value to sue over unauthorized use. The union also claimed misappropriation of publicity and identity, as well as unjust enrichment.
https://fortune.com/img-assets/wp-content/uploads/2024/09/GettyImages-2166086562_8b0589.jpg?resize=1200,600
https://fortune.com/2024/09/16/mlb-players-sue-draftkings/
Jef Feeley, Bloomberg
