Morgan Stanley downgrades Nike stock rating after ‘another disappointing print’ By Investing.com

On Friday, Morgan Stanley adjusted its stance on Nike Inc (NYSE:), downgrading the stock to Equalweight from Overweight and slashing the price target to $79 from $114. The firm’s decision came after Nike reported results that fell short of expectations, prompting a reevaluation of the athletic apparel giant’s near-term growth prospects.

The downgrade by Morgan Stanley reflects concerns over Nike’s performance trajectory. The analyst cited three key reasons for the shift to a more cautious outlook. Firstly, the anticipated timeline for revenue growth and profit and loss improvement has been extended, with no expected inflection in the second half of the year, which was a critical factor in the previous Overweight rating.

Secondly, Nike’s recent strategic changes have led to a series of quarterly misses and lowered guidance, suggesting that the company’s volatility in earnings may continue in the near term. This casts doubt on the clarity and potential of Nike’s long-term growth and profitability.

Furthermore, the analyst expressed skepticism about Nike’s earnings per share (EPS) forecast, suggesting that even the revised, lower guidance might not be attainable. This indicates that there could be additional downward revisions to earnings expectations ahead. Nike’s recent performance has raised questions about its ability to meet targets, leading to a more reserved outlook from Morgan Stanley.

The reduction in the price target from $114 to $79 signifies a significant reassessment of Nike’s value based on the latest financial data and the analyst’s projections for the company’s future performance. This new target reflects the updated expectations for Nike’s earnings and market position in the coming months.

Investors and stakeholders in Nike will be closely monitoring the company’s actions and results in the upcoming period to see if it can address the challenges identified and align with the revised expectations set forth by analysts.

In other recent news, NIKE Inc. shared its fiscal 2024 fourth-quarter earnings, revealing a 1% increase in annual revenue and a 15% growth in earnings per share. However, the company’s Q4 revenue remained steady with declines noted in the lifestyle product category and digital sales.

Despite this, NIKE remains confident in its strategic initiatives and long-term competitive advantage. The company also anticipates a mid-single-digit decline in reported revenue for fiscal 2025, with the first half expected to be down in high single digits.

Amidst these challenges, NIKE is focusing on innovation and market repositioning, including managing the supply of classic footwear franchises to strengthen its market position. The company has also expressed confidence in the growth of its digital business and plans to double the growth of innovations by the end of 2025.

InvestingPro Insights

Nike Inc (NYSE:NKE) has demonstrated a commendable track record of dividend reliability, having raised its dividend for 22 consecutive years and maintained payments for 41 years. This consistency is a testament to the company’s financial stability and commitment to shareholder returns. Additionally, as a prominent player in the Textiles, Apparel & Luxury Goods industry, Nike’s cash flows have proven robust enough to sufficiently cover interest payments, showcasing a solid financial foundation.

InvestingPro Data indicates a market capitalization of $142.36 billion, underscoring Nike’s significant presence in the market. Despite recent challenges, Nike’s P/E ratio stands at 27.48, reflecting investor confidence in the company’s earnings potential. Moreover, the company’s revenue over the last twelve months as of Q3 2024 is reported at $51.58 billion, with a gross profit margin of 44.3%, indicating strong operational efficiency.

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