Most iPhone 16 buyers will be upgrading for one simple reason, new study says – and it isn’t Apple Intelligence


Thinking about upgrading to the iPhone 16? You certainly aren’t alone, as we speed towards Apple’s launch event on September 9 – but a new study has broken down why most of us are considering taking the plunge.

A new report from CIRP (Consumer Intelligence Research Partners) reveals the results of its survey, which asked respondents why they were upgrading to a new iPhone (in the year up to June 2024).

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mark.wilson@futurenet.com (Mark Wilson)

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