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MrBeast, aka Jimmy Donaldson, has cracked the code for YouTube stardom—but says his success won’t be easy to replicate. Read More
https://fortune.com/img-assets/wp-content/uploads/2025/02/GettyImages-2190631131-e1740151644511.jpg?resize=1200,600
https://fortune.com/2025/02/21/mrbeast-jimmy-donaldson-purple-cow-effect/
Eleanor Pringle
MrBeast says built his $700m YouTube empire on the ‘purple cow effect’
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