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- Oreo is unveiling a chocolate-covered pretzel flavored cookie. It’s the latest in a long string of unusual flavors. The new option comes as Mondelez International food scientists use AI to come up with new flavor combinations for customers.
The mad scientists at Oreo are at it again.
The company has unveiled yet another unexpected flavor for the cookie line, announcing plans for a limited-edition run of chocolate-covered pretzel flavored Oreos, which will hit shelves on May 5.
This will be the brand’s first “sweet and savory” cookie. The baker says it will feature chocolate flavor creme, sandwiched between pretzel-flavored cookies that are topped with salt.
There has been no shortage of unique Oreo flavors in the past few years. Among the offerings seen on store shelves have been toffee crunch, birthday cake, java chip, dirt cake, mint, and Coca-Cola.
Want the best of both worlds? We’ve got you covered 😏 OREO Chocolate Covered Pretzel on shelves 5/5 🥨🍫 pic.twitter.com/lu2jt3Sale
— OREO Cookie (@Oreo) April 23, 2025
The new flavor fusion comes a few months after Oreo parent company Mondelez International began equipping food scientists with access to artificial intelligence tools to help them come up with new flavors.
That tool, the company says, can save between two and 10 weeks. (Taste tests of suggested cookies are still done by humans, though.) Mondelez has largely declined to discuss which products it has used AI on, beyond the creation of gluten-free Oreos and tweaking the Chips Ahoy recipe.
Beyond its seemingly ever-growing selection of flavors, Oreo has branched into new areas in recent years. In 2021, for instance, it partnered with Krispy Kreme to unveil two new doughnuts: The Oreo Cookie glazed doughnut was covered with the Oreo glaze, stuffed with cookies and Kreme frosting and finished with an icing drizzle and Oreo cookie crumbs. The Oreo Cookie Over-The-Top doughnut, meanwhile, was coated with the Oreo glaze, then a layer of cookies and cream filling, then drizzled with chocolate icing and finished with an Oreo cookie wafer.
This story was originally featured on Fortune.com
https://fortune.com/img-assets/wp-content/uploads/2025/04/GettyImages-2209665232-e1745852878682.jpg?resize=1200,600 https://fortune.com/article/oreo-chocolate-covered-pretzel-flavored-cookie/Chris Morris
