This is not a bad camera by any stretch, but its highly versatile zoom is pretty much its only winning technical ability over your smartphone in 2025. You can get some good shots if you need to zoom, but pictures taken at the wide angle end are pretty much the same as any half-decent smartphone is capable of these days.
If you really want a separate device, and want to be able to zoom in close on distant subjects, then it’s a good choice – but don’t be surprised if you go back to using your phone in conditions such as low light.
These days, paying $499 / £469 for something that your smartphone can (sort of) already do might seem like a lot of cash to part with.
However, cameras such as this have had a resurgence in recent times, largely thanks to the influence of, er, influencers. Last year, such was the popularity of the ZS80D / TZ95D that you could expect to pay double the list price of the ZS99 / TZ99, with even second-hand prices being off the charts.
So the ZS99 / TZ99 is far from cheap, but there’s really not much to compete with it in today’s market – if it’s something you want, it’s reasonably well priced. That said, if you’re happy to live with a smaller zoom (10x), you can get hold of the Panasonic TZ200 for about the same price as a TZ99. You’ll lose the zoom reach, but you’ll get a one-inch sensor which produces better quality images, so that’s worth thinking about.
Panasonic Lumix ZS99 / TZ99: specs
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Panasonic Lumix ZS99 specs
Sensor:
1/2.3-inch 20.3MP Live MOS sensor
Lens
30x zoom, 24-720mm f/3.3-6.4 equivalent
Video resolution:
4K up to 30fps / Full HD up to 60fps
Screen
3.0-inch TFT LCD Display, 1840k-dots, tilting, touch sensitive
Viewfinder
None
Battery:
1025 mAh Li-ion battery, 380 shot life, USB-C charging
Weight:
0.71lb / 322g
Dimensions:
4.41 x 2.67 x 1.70 inches / 112 x 67.8 x 43.1mm
Panasonic Lumix ZS99 / TZ99: design and handling
Small, smartphone-sized sensor with 30x zoom Front-facing touchscreen No viewfinder Lots of physical buttons
At the heart of the Lumix ZS99 sits a 20MP 1/2.3-inch sensor. It’s about the same size as those you’ll find in modern smartphones – in fact some smartphones are packing even larger sensors these days.
Disappointed? Well, don’t be too much – it’s what gives the ability to zoom to 30x, something which your smartphone definitely can’t do, optically at least. The biggest downside of a small sensor tends to be a loss of detail in low light conditions – which for travel might not be too much of a bugbear.
That 30x lens gives you 24-720mm in full-frame terms (the common reference for lens focal length), and just as with the sensor, it’s the same as found on the ZS80 / TZ95D, so there isn’t any improvement in image quality (see the next section).
If you want a camera that fits neatly into your pocket and that isn’t your smartphone, then this should fit the bill. It’s fatter than the average camera phone , but it’s not quite as lengthy. There’s grips on the front and rear of the camera which makes it feel a bit more secure than a slippery phone, too.
Settings changes can all be made via actual, physical controls. A tactile rarity in today’s modern screen obsessed world.
There’s a mode dial giving you access to full manual control, for example, while the zoom is controlled via a rocker switch around the shutter release. Several of the buttons can be customized to suit the functions you use most, which is helpful – and there are some additional touchscreen settings you can use too.
One function which is particularly useful is the Zoom Compose Assist button. Handy for when you lose track of your subject while shooting at a long focal length – such as a bird in flight – it’ll quickly zoom out so you can relocate the subject, and then the lens zooms right back in to your last setting when you let go of the button. Nifty.
The screen is also the same as found on the predecessor. It flips forward for selfies and video and has 1.84m dots. It’s detailed and bright enough for most uses, and it’s touch-sensitive too. In the bright sun it’s harder to see, which is why it’s disappointing that Panasonic has removed the viewfinder, found in the previous model. That said, it’s probably true to say that anybody coming from a smartphone won’t be used to a viewfinder and is unlikely to miss the option.
Panasonic Lumix ZS99 / TZ99: performance
Good for zoom shots At wide-angle, image quality similar to a smartphone Low light quality is less impressive
We already knew what to expect from the camera, considering it uses the same sensor and lens as its predecessor.
In short – it’s good, but not great. At least, not by modern standards anyway. There’s only so much that a small sensor can realistically deliver, and while there are some things that this camera can do that your phone can’t, sometimes even a budget smartphone will outperform it.
If you find yourself shooting in good overall light, which isn’t too harsh, and you’re shooting a still or fairly placid subject then you’ll get some nice images. There’s a good amount of detail, colors are realistic (if a little dull), and exposures are well balanced. At the wide-angle end of the lens, your smartphone probably achieves the same results.
(Image credit: Future)
However, it’s when you engage that zoom that the magic happens. So long as you can keep the camera fairly steady, even shooting at that far 30x zoom can leave you with nice close-ups of distant subjects.
There’s in-built 5-axis Hybrid optical image stabilization (OIS), which works fairly well, but once you’re shooting at 20-30x, any additional steadiness you can provide will go a long way too.
As for tracking of subjects – there’s no way you’re going to follow a leopard or a motorcar, but for more predictable and slower wildlife you stand a fighting chance of capturing the subject, sharply focused.
Now for some bad news – low light. Smartphones do pretty well at this subject by taking lots of pictures and merging them together. Here, you don’t get that, so even when it’s only as low light as indoors, you will notice a fair amount of smudginess. Avoid using this camera inside buildings or after dark, and you’ll be golden.
Panasonic Lumix ZS99 / TZ99: testing scorecard
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Panasonic Lumix ZS99
Attributes
Notes
Rating
Price
Not cheap but still relatively affordable
4/5
Design
Fits in your pocket
4/5
Performance
Good for zoom shots, but some poor areas
3/5
Should I buy the Panasonic Lumix ZS99 / TZ99? Buy it if…
Don’t buy it if…
How I tested the Panasonic Lumix ZS99 / TZ99
I used it in a variety of different shooting conditions I took pictures at different focal lengths I tried the different shooting modes
I tested the Panasonic Lumix ZS99 / TZ99 over two weeks, in a range of different locations and across different shooting conditions.
I used it to photograph landscapes and typical travel subjects, taking pictures at a variety of different focal lengths. I also took photos of animals to test the focus tracking.
I took the ZS99 indoors to evaluate what happens when light is low, as well as shooting in very bright sunlight and more overcast conditions.
First reviewed April 2025
