For a long period during the early 21st century, Apple was the envy of the technology industry – pumping out a series of excellent products and seemingly unable to put a foot wrong. When the iPad came along, it had many detractors, chief among them the former CEO of its industry rival, Microsoft.
“You know, I’m a big believer in touch and digital reading, but I still think that some mixture of voice, the pen and a real keyboard – in other words a netbook – will be the mainstream on that. So, it’s not like I sit there and feel the same way I did with iPhone where I say, ‘Oh my God, Microsoft didn’t aim high enough.’ It’s a nice reader, but there’s nothing on the iPad I look at and say, ‘Oh, I wish Microsoft had done it.'”
Pegged back
Bill Gates was a huge advocate for the tablet computer and had long attempted to thrust this form factor into the mainstream.
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However, in comments to the now-defunct web magazine BNET, the Microsoft co-founder played down the impact he felt that Apple’s first edition of the iPad would have. One month after its launch, he suggested it wouldn’t catch on because many users would long for physical elements in such a device.
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The iPad, however, proved a stellar success in the months and years that followed, so much so that Microsoft followed this trend in 2012 with the first edition of its now popular Surface device, called Surface with Windows RT.
A man ahead of his time
Although Microsoft’s attempt to compete with Apple in the tablet market felt reactive at the time, the company, under Gates’ leadership, played a big role in first introducing this strange form factor to the world.
The origins of the tablet are disputed, with Steve Jobs even envisioning such a device in 1983 – and even earlier examples in papers, proposals and blueprints. The first tablet with pen input and handwriting recognition, however, was the 1987 Linus Technologies Write-Top. But this type of device didn’t catch on.
More than 10 years later, Microsoft attempted to reinvigorate interest in the tablet with its Microsoft Tablet PC, with the first device launching in 2003. Again, the devices were a commercial failure. Although Apple was the first to bring this concept back from the dead, today’s Microsoft Surface Pro devices are outstanding in their own right and have earned a place in a very competitive market.
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