Regular Best Buy shoppers shouldn’t miss this rare opportunity to grab 50% off these handy shopping perks

Amazon has Amazon Prime. Walmart has Walmart Plus. And, in the last few years, Best Buy introduced its own membership service: My Best Buy. The first paid tier of that subscription, My Best Buy Plus, has just got one of its biggest discounts yet. You can now get a My Best Buy Plus Yearly Membership for $24.99 (was $49.99), making it the perfect time to sign up if you regularly shop at the retailer.

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This 50% saving is one of the first offers on a My Best Buy membership that I’ve seen for a long time. Even in the run-up to big sales events, there is rarely a deal like this available. So, for one to drop casually in the middle of a quiet February is definitely worth shouting out.

As a My Best Buy Plus member, you get access to exclusive deals and discounts on select items, and a host of other benefits such as free two-day shipping with no minimum purchase and an extended returns period.

I’ve seen several of these offers have been record-low prices on most-wanted tech in the past, including Apple MacBooks, LG OLED TVs, and appliances. I’ve also seen boosted trade-in deals on new products, such as the latest iPhone, Samsung Galaxy handsets, Microsoft laptops, and smartwatches. With those bonuses, a membership could pay for itself over the course of a year — especially at this discounted price.

I’ve explained the differences between all the tiers below, but you can also check out my full My Best Buy membership guide for absolutely everything you need to know about the retailer’s membership program.