Saatchi & Saatchi Moves Showcase To SXSW London From Cannes Lions

Saatchi & Saatchi is moving its New Creators’ Showcase to SXSW London in a development that ends its 36-year partnership with Cannes Lions.

The move was announced as the world-renowned advertising agency opened entries for the New Creators’ Showcase 2026, which will debut at London SXSW in June as part of a new partnership with the UK SXSW spin-off.

The showcase, which has been curated and presented annually at Cannes Lions International Festival of Creativity since 1991, is a celebration of the very best in creativity, storytelling and visual innovation with previous winners including The Daniels and Jonathan Glazer.

“New Creators’ Showcase has been the highlight of my Cannes for much longer than I’ve had the privilege to curate it. We are eternally grateful to them for supporting the showcase on such an important global stage for the past three and a half decades,” said Franki Goodwin, Chief Creative Officer, Saatchi & Saatchi.

As the custodians of this legendary piece of industry IP we have a responsibility to evolve it and with a new home at SXSW London, we’re excited to expand the access and the format to build a future facing industry entry point for emerging talent where film, music and innovation converge.”

It was launched to provide up-and-coming creators from across the globe with a platform to be seen, discovered and hired by decision makers in the advertising industry. 

Curated by Franki Goodwin (CCO, Saatchi & Saatchi) and Jess Ringshall (CPO, Saatchi & Saatchi), the 2026 showcase is open to work from all moving image formats.

As part of Saatchi’s new partnership with SXSW London, each shortlisted creator will be given the opportunity to present their work on stage at the Shoreditch event on 4th June.

Saatchi & Saatchi will also continue its commitment to collaborate with as many of the creators featured in the showcase as possible within its network portfolio, as well as offering hands-on assistance from production teams through expert guidance and insight. 

Also new for 2026 will be a dedicated music showcase, also curated by Saatchi & Saatchi, which will feature live performances from emerging music talent looking to work on commercial projects within the creative industries.