Samsung is bringing Microsoft’s Copilot AI to its newest TVs – at least it’s better than Bixby

Microsoft Copilot is coming to many 2025 Samsung TVs and monitors
Voice-powered interface and “friendly” on-screen character
Integration with Tizen OS Home and Samsung Daily+

Samsung is bringing Microsoft Copilot to its TVs and monitors this year “for smarter on-screen experiences”. The news comes via Samsung’s Dutch website and Microsoft’s Generative AI blog, which says that the combination of Copilot and Bixby “creates a richer, more contextual smart display experience.”

According to Samsung, the new Copilot integration will be accessible through the Tizen OS Home and Samsung Daily+. Copilot will provide “personalized recommendations, relevant information, and interactive learning experiences.”

Copilot will respond to questions “instantly to share quick facts about actors or athletes, summarize plots, support foreign language learning, or help break down complex concepts – all from the biggest screen in the home.”

What will Copilot on TV actually do?

While Samsung’s press release is pretty light on detail, Microsoft gives five specific scenarios for Copilot on TV. They are:

Custom, spoiler-free recaps: “I want to get back into The Crown, I left off at Season 3, Episode 4. What happened up until then?”
Ultra-specific recommendations: “Like The Queen’s Gambit, but about cooking instead of chess, and under two hours.”
Group-friendly picks: “Hannah likes rom-coms, David likes sci-fi, Mark likes thrillers. What’s something we’ll all like?” Perfect for when everyone’s gathered in the living room and you want to decide together.
Post-watch deep dives: “Who was the voice actor for that character?” or “What else has the director done?”
Everyday help: “Will Saturday in Seattle be good conditions for hiking?” or “Cheer me up after a breakup.”

A photo showing Copilot's interface on a TV — Microsoft calls it Copilot but I prefer Mr Blobby (Image credit: Microsoft)

The Microsoft blog also shows a video of Copilot in action, its weird blobby face pulsing on the screen with its lips synched to its speech.

Copilot will be coming to some of the best Samsung TVs and monitors in “select markets”, and we’ve put a call in to Samsung to find out which ones.

Microsoft says Copilot will be coming to 2025 models including “Micro RGB, Neo QLED, OLED, The Frame Pro, The Frame, as well as the M7, M8, and M9 Smart Monitors.”

That list includes some of the best TVs of this year – though there’s no word yet on whether this will come to older TVs as part of Samsung’s commitment to seven years of software updates for its TVs.