Samsung’s new ultra-short throw projectors bring the 4K theater experience to your home

Back during CES 2024, Samsung previewed four tantalizing ultra-short throw (UST) projectors. We’ve heard very little about them since then, however, out of nowhere, the tech giant decided to launch two of the quartet: the Premiere 7 and Premiere 9.

To understand what makes these so good (and expensive), you first need to understand what ultra short throw means. UST is an alternative to long-throw projectors as they need to be placed directly underneath a wall or screen. It’s a configuration that allows these devices to output vivid images even in bright environments and this is exactly what Samsung’s new models deliver.

Both projectors deliver 4K resolution video with a myriad of features providing further enhancement. They offer AI Upscaling, ensuring content is shown off in ultra-high resolution, and Vision Booster. The latter allows the Premiere duo to automatically adjust “brightness and contrast [across] various lighting conditions”. What’s more, support for HDR10 Plus maintains visual clarity.

Samsung’s projectors run on the company’s Tizen OS which gives access to multiple streaming services from Amazon Prime Video to YouTube. The Gaming Hub delivers a similar experience to gamers by letting them enjoy cloud-based titles “directly through the projector.”