Sonos launches a new portable Play speaker and a cheaper Era 100 — CEO Tom Conrad explains why the new model is ‘the Goldilocks perfect speaker’

• Sonos launches two new speakers: Sonos Play and Sonos Era 100 SL
• Sonos Play is a new portable speaker, costing $299 / £299 / AU$499
• Sonos CEO Tom Conrad tells us it’s designed as a “front door” to the Sonos system, like the Play:1 speaker was 13 years ago

Sonos has just unveiled its first new music speakers since May 2024: the Sonos Era 100 SL, and a new portable speaker that sits between the Sonos Roam 2 and Sonos Move in the company’s lineup. It’s called the Sonos Play, and Sonos CEO Tom Conrad tells me that with the Play, “we’re not launching a new speaker, but we’re really opening a new front door to the system.”

The new Sonos Play’s name is “an intentional callback” to the Play:1 as the original introductory Sonos speaker, Conrad says, because the idea here is to create a speaker that is the best of all worlds at once. “It’s a phenomenal-sounding speaker and just has so much utility relative to anything that we’ve ever done before,” he promises.

The Sonos Play has a smart audio setup for its compact size: there are two angled tweeters for a little stereo separation, with a mid-woofer for mid-range and bass. This is the same approach used in the Sonos Era 100, but because the drivers need to be smaller than in the Era 100, the Play also has two force-opposed bass radiators to help improve low-end power without adding vibrations. “It’s beautifully between the audio characteristics of Sonos Roam and Sonos Move,” says Conrad.

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