‘Spending more on AI is not the same as creating value’: New study claims firms are ready to spend big on AI, but are afraid to take the first step




  • AI investments remain a priority even amid global turmoil
  • AI leaders feel confident in managing risks and see greater AI value
  • “There is no agentic future without trust” or governance

Three in four (74%) global leaders plan to keep AI tools as a top investment priority even amid economic uncertainty, however new research from KPMG suggests that investment value alone isn’t enough to determine successful ROI.

At present, around two-thirds (64%) of organizations agree AI has been delivering meaningful business value, however three-quarters are concerned about data security and privacy as they continue to lack a fully rounded plan.


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