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    Spotify is about to be flooded with AI-made ads, and I wonder if it will make much of a difference to businesses


    Like most people, I tune out when an ad comes on while I’m listening to a podcast or streaming service if I can’t just skip it. An ad needs something special to draw my attention to the actual product or service being pitched to me.

    Spotify thinks AI can help businesses overcome ad apathy. The company just launched a feature called Gen AI Ads for businesses using its Ads Manager platform.

    Gen AI Ads enables businesses to create audio ads with AI help from top to bottom. They can ask for AI help writing and editing a script and even get AI voices to perform the ad. The AI tools are built into the platform for no extra cost, meaning producing new ads should be faster, more affordable, and easier for any business. You can see how it works below.

    Spotify AI Ads

    (Image credit: Spotify)

    Audio wallpaper

    https://cdn.mos.cms.futurecdn.net/SpkmC32UdubtsBctRxnUSS-1200-80.png



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    erichs211@gmail.com (Eric Hal Schwartz)

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