‘The first week of pre-orders brought in $180 million’ — Analysts report that GTA 6 has ‘the strongest pre-order campaign ever recorded’

Market research firm Newzoo reports that Grand Theft Auto 6 has “the strongest pre-order campaign ever recorded”
The game earned roughly $180 million in digital pre-order sales across the US and the five largest European markets during the last week of June
It’s estimated GTA 6 will achieve $3.3 – $5.2 billion in cumulative global sales by the end of launch week

Grand Theft Auto 6 reportedly achieved the strongest pre-order period ever and is on track to earn over $5 billion by the end of its launch week.

That’s according to video game market research firm Newzoo, which released a new analysis reporting that the upcoming Rockstar title earned roughly $180 million in digital pre-order sales across the US and the five largest European markets during the last week of June.

These markets represent 69% of lifetime console players for GTA 5, which Newzoo used as a guide to estimate that the total global spend was around $260 million in the first week of pre-orders, concluding that this “kicks off the strongest pre-order campaign ever recorded.”

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“That is a massive sum with major implications for how GTA 6‘s total sales should be forecast,” the firm said. “Placed on the sales curve GTA 6 is likely to follow, that puts it on pace for $3.3 – $5.2 billion in cumulative global sales by the end of launch week.”

The report states that popular titles, such as Cyberpunk 2077 and GTA 6, follow three sales curves: the “brand-new IP,” the “sequel with performance uncertainty,” and “the proven sequel – a known quantity.” GTA 6 “will most closely resemble the proven sequel curve,” and will see linear growth as we get closer to release, with Newzoo predicting that the first-week pre-order sales account for roughly 5.8% of the total sales by the end of the game’s launch week.

With this being said, the firm believes GTA 6 could reach $4.5 billion in sales by the end of its first week on sale, which is roughly 51 million copies sold.

GTA 6 is the most anticipated game of all time, but it Newzoo noted that, contrary to social media reports, the game “has not done a billion dollars in pre-orders 21 weeks out” from launch.

“This is absurd. Given how pre-order curves look, nothing ever has and nothing ever will in the near future,” Newzoo said. “What the data actually shows is $180 million in digital pre-order spend across the US and the five largest European markets in the final week of June, translating to a global opening week of roughly $260 million, with most of the ramp still ahead.”

It added, “Run that figure through the plausible band of pre-order curves, and GTA VI is on track to book between $3.25 billion and $5.2 billion in week-one launch revenue. Even at the most conservative reading, namely that GTA 6 front-loads harder than any major title in our dataset, it lands at a tremendous number by any historical standard.”

GTA 6 officially launches on November 19, but physical copies don’t come with a disc, but a digital download code. Despite the controversy surrounding the move, a recent report suggested that the physical edition is a top seller at multiple retailers.

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