The LG B5 is one of the best OLED TVs I’ve tested this year, and its 77-inch model just dropped to a record-low price

If you’re looking for a big screen OLED TV this Black Friday, then I’ve got the deal for you. The 77-inch LG B5 is down to $1,499.99 (was $2,999.99) at Best Buy, a new record-low price for this 77-inch model, which is exclusive to Best Buy.

If you’re in the UK, there’s a B5 deal for you too, as the 55-inch B5 is down to £899 (was £1,299) at Amazon, which is a record low price!

• Shop Best Buy’s full Black Friday sale
• Shop Amazon UK’s full Black Friday sale

If you’re worried about the 77-inch B5 dropping further in price, don’t be. Best Buy has a holiday price match guarantee, which means if the price drops after you buy, Best Buy will match it.

The LG B5 is one of 2025’s best TVs, delivering great picture quality and performance, plus a full suite of gaming features for cheaper than any other OLED. It will definitely be one of the star Black Friday deals.

The LG B5 is one of the best OLED TVs I’ve tested in 2025. Above all else, it delivers crisp picture quality, with vibrant colors that are perfect for animated movies such as Elemental. It also delivers powerful contrast with deep blacks that suit movies such as The Batman or Dark City. While OLED TVs can often come at a premium, the B5 provides the cheapest way in without making too many compromises.

The B5 also boasts a feature set up there with the best gaming TVs. Four HDMI 2.1 ports support 4K 144Hz, Dolby Vision gaming, ALLM, and VRR, including both AMD FreeSync and Nvidia G-Sync. With a 9.2ms input lag time (in Boost mode), gameplay is responsive, with the B5 expertly handling fast-paced games such as Battlefield V.

While the B5 may not have the brightness of more premium OLED TVs, it delivers everything you’ll need with the performance OLED fans will love. It really is one of my favorite TVs of 2025 and should be top of your shopping list this Black Friday.

• Amazon: 45% off TVs, AirPods, air fryers & vacuums
• Apple: iPads, AirPods & MacBooks from $119
• Best Buy: $1,000 off TVs, laptops & headphones
• Dell: laptop deals from $249.99
• Home Depot: 40% off appliances, furniture, grills & tools
• Lenovo: 45% off laptops & tablets
• Lowe’s: up to 30% off appliances, holiday decor & tools
• Samsung: up to $2,000 off appliances, TVs & phones
• Target: 40% off Christmas decor, clothing & furniture
• T-Mobile: up to $1,100 off latest iPhone 17
• Walmart: furniture, cheap TVs & vacs from $69
• Wayfair: 54% off Christmas, furniture & decor