The Sony A7 V just dethroned Nikon – it’s rocketed to number one in Japan’s best-selling lists and tops our our camera buying guides too

• The Sony A7 V is best-selling model at US and Japanese stores
• It also tops two of our main camera buying guides
• Strong all-round capabilities key to its appeal

The Sony A7 V is currently smashing it on the sales front, and that comes as no surprise to me – after all, our in-depth review from late last year described it as writer Peter Fenech’s “favorite Sony camera ever”.

But before I get into why this 33MP full-frame camera exudes so much appeal, let’s look at the latest sales figures. Japanese site Getnavi.jp reports that retailer Yodobashi ranks the A7 V as its top selling camera for the period covering the second half of December 2025, despite it being a brand-new release. Meanwhile, Sonyalpharumors.com reports that the camera is also the top seller at US retailer B&H Photo.

That’s impressive stuff, considering it’s a model that costs US$2,899 / £2,799 / AU$4,699 body only and has only just been released. But the Sony A7 V also tops two of TechRadar’s own lists, being recently ranked number one following updates to our Best Camera for Photography and Best Mirrorless Camera buying guides.